Page 294 - The Apple Experience

Wolverton, Mark, 173–174. See also Lush

Workshops for customers, 141
Wow moments, 143–156

allowing customers to create, 152–153

brain, neuroscience and, 144
connecting customer’s lives to, 148

creating, 156
FaceTime as, 150–151

FRSTeam examples of, 153–156
“goosebump moments” and, 154

iPad introduction as, 149–150

iPhone introduction as, 145–146
iPod introduction as, 145

Macintosh launch ad (1984) as, 144–145
“presentation” nature of, 156

Siri as, 146–148
Steve Jobs presentations and, 143–144

ten-minute rule for, 148, 156
Wozniak, Steve, xi, 6, 79, 217

X

Xerox, 6

Y

YouTube, 27, 161, 168, 197
“Apple Store dance” on, 138–139

Z

Zappos, xvii, 80–81, 104, 117, 176–178
Zuckerberg, Mark, xvi, 161