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entertainment as part of, 209–210

                         interactive experiences and, 206, 211
                         Tesla Motors example of, 210–211

                  Multitasking employees, 60–72

                         addressing/greeting new customers in, 69–70, 72
                         mastering, three steps for, 67–71

                         quick fixes in, 70
                         role models for, 72

                         wait times and, 70–71
                  “Museum of Modern Art quality” in design, 196–197, 205



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                  Net Promoter for People (NPP) rating system, 55

                  Net Promoter Score (NPS), 52–55, 56, 58
                  NeuroFocus, 186

                  Neuroscience-based marketing, 186–187
                  New York Times, Applebee hiring practices, 24

                  NeXT, 27
                  Nicholas, Jim, 153–156

                  Nike, xvii

                  Nordstrom, xvii, 117


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                  One-to-One membership program, 99, 134–136, 170, 206

                  Ordierno, Ray, 48
                  Orfalea, Paul, 189

                  Outback Steakhouse, 119–120


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                  Packaging design, 197–198
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