Page 288 - The Apple Experience

M

Mac, 171
MacBook, 35, 51, 54, 55, 64, 101, 118, 148, 175, 197, 206, 207

Macintosh, 144–145, 196, 213

Macy’s, 213
Malkoff, Mark, xi–xii

Managers/management, 38–45
Market share for Apple, 208

Marketing philosophy of Apple, 195
Markkula, Mike, 195

Mayer, Marissa, 80

McDonald’s, 79
Medill School of Journalism, Northwestern, 130

Medina, John, 143, 144
Men Are From Mars, 99

Men’s Wearhouse, 32–33
Mercedes, 113–116

Message maps, 161–166
Microsoft, 6, 184, 193

Modern art influence on Apple design, 196–197, 205
Modesto, California Apple Store example, 60–61

Mondavi, Robert, 138

Morale building, 84
Motivating employees, 78–81

Mrs. Fields, 152
Multisensory experiences, 206–213

brainstorming to provide, 212
building customer relationships through, 208–209

creating, 212–213

Disney Store and, 211–212