Page 291 - The Apple Experience

Roberts, Deborah, 5

Rodriquez, Harold, 77–78

S

San Francisco 49ers Football, 41
San Francisco State University, 67

Schiller, Phil, 146
Schultz, Howard, 199–201. See also Starbucks

Scripting, 157–166
brand message map in, 165–166

details of supporting points in, 162–163
in-store signage and, 159

message map in, 161–166

Sculley, John, 214
Seberg, Sheila, 57

Selection process, employees, 21–22
Sequoia Capital, 162

Sharp, Isadore, 8–10, 109–110
Sharp, Rosalie, 8

Siri, 73, 129, 146–148, 160

Sky, Emma, 48
Smith, Fred, 10
Social media/networks, xiv–xv, 42, 53, 57, 95–97, 141–142

“Soul” of the apple store, 16, 214–218

Southwest Airlines, 18–19, 54
Specialists, 51, 64–66, 71, 79, 97–98, 101, 103, 111–113, 122–125, 133–135, 139, 147,

148, 152, 159–160, 175, 214
Speed of Trust (Covey), 38, 45, 46

Spiaggia restaurant, Chicago, 23–24
Stanford University, Steve Jobs’s commencement address at, 85

Starbucks, 117, 189, 199–201