Page 292 - The Apple Experience

“Stevenotes,” 143

Symantec, 116

T

T-Mobile, xvii, 63
Tankel, Zane, 24

Target, xviii, 7
Teamwork/team players, 28, 29, 36

Technology vs. benefits, 129–130
Ten-minute rule, creating wow moments, 148, 156

Tenth anniversary of Apple Store, xi–xiii, 3, 7, 16, 187
Tesla Motors, xvii, 183, 193, 210–211

That Used to Be Us (Friedman), 216

Thompson, Jim, 83–84
Tiffany & Co., 170–171

Time. See Resetting the customer’s internal clock
Tivoli Gardens, 191

Toilets, restrooms, 189
Tokyo Apple Store, 195–197

Touchpoints, customer, 121

Trader Joe’s, 54
Training, 22, 108, 121
customer experience and, 171, 175, 178

One-to-One membership program and, 134–136

Transparency in trust building, 39–40
Tribbey, Jan, 187

Troubleshooting and AppleCare for, 141–142, 171
Trust, 80

Trust building with employees, 37–46
Twitter, xiv–xv, 42, 53, 57, 63, 73, 95–97, 160–161, 162

Tysons Corner, Virginia, site of first Apple Store, 7, 185, 207