Page 293 - The Apple Experience
P. 293
U
Unboxing an Apple, 197–198
Unleashing your customer’s inner genius, 132–142
US Airways customer service example, 57
USAA, 54
V
Value, building through customer service, 106
Values, communicating to public, 174
Vdara Hotel, 181
Verizon, 126
Victoria’s Secret, 187
Virgin America airlines, 45, 85, 95–97
Vision/vision statement, 5–6, 11, 12, 14, 27, 79, 178
Visual Merchandising and Store Design, 187
W
Wages at Apple Stores, 79
Wait times, 70–71, 111–116
“Walk out working” concept, 107
Wall Street Journal, 171
Walmart, xviii
Warranties, 73, 74
WD Partners, 187
Welch, Jack, 82
Welcoming customers. See Greeting customers
Wells Fargo, 103
Westin Hotels, 181
“Why should I care?,” selling the benefits, 130, 131
Williams-Sonoma, 95
