Page 168 - The CNN Effect in Action - How the News Media Pushed the West toward War ini Kosovo
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                                                                             THE KOSOVO CRISIS—THE MICRO REVIEW
                                                         on December 25, 1992, to intervene unilaterally if the Kosovo
                                                                                        13
                                                                                          To date, this warning had not
                                                         Albanians were suppressed by force.
                                                         been acted upon because Kosovo remained relatively calm under
                                                         Rugova’s pacifist approach. After the events of early March 1998,
                                                         however, a limited circle within the U.S. government, including the
                                                         secretary of state, believed that the warning had been triggered. The
                                                         majority in the NSC and U.S. Congress, however, were in no mood
                                                               14
                                                         for war.
                                                           The United States began to show its displeasure toward the FRY by
                                                         first halting and then revoking the concessions it made in late
                                                         February. This was followed by the return of Special Representative
                                                         Gelbard to the FRY on March 10, but this time, with a very different
                                                         emphasis. Whereas two weeks earlier, Gelbard’s mission had focused
                                                         on conciliatory measures, the message after the Drenica massacre was
                                                         largely one of condemnation, referring to recent government actions
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                                                                                                             Gelbard
                                                         as “brutal, disproportionate, and overwhelming force.”
                                                         criticized the FRY government for resorting to violence and denying
                                                         the Red Cross and other independent groups investigating war crimes
                                                         with access to the victims’ bodies. He demanded that authorities allow
                                                         forensic teams access to the bodies before they were buried, backing
                                                         the demands with the threat of sanctions that the Contact Group had
                                                         outlined. 16  To appear even-handed, Gelbard also visited Rugova and
                                                         the Albanian political leadership in Kosovo and outlined Washington’s
                                                         opposition to their goals of independence. Other states including
                                                         Britain, Germany, and France took similar actions, sending represen-
                                                         tatives to both the Serb and Albanian sides to pressure them into dia-
                                                         logue and a political resolution.
                                                                       Policy Shift after the Drenica Massacre
                                                         Since late 1995, the West had carefully attempted to balance the need
                                                         for FRY’s cooperation in Bosnia with the desire to pressure the FRY
                                                         into granting political rights to the Kosovo Albanians. In Western
                                                         calculations, the cost of losing the FRY’s cooperation was higher than
                                                         the benefits that might be gained through pushing the FRY into
                                                         granting more Albanian political rights. Thousands of Western
                                                         troops were now peacekeeping in Bosnia, and the Bosnians had
                                                         already died in the tens of thousands. If Bosnia were to slip into war
                                                         again, it would not only endanger Western troops but could also
                                                         potentially cost thousands of additional lives. The Bosnians had already
                                                         shown an appetite for mass killing, whereas the Albanians and Serbs
                                                         in Kosovo had not. Kosovo Albanians, though repressed, had been
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