Page 288 - The Creative Training Idea Book Inspired Tips and Techniques for Engaging and Effective Learning

lucas chap 08 11/20/02 12:49 PM Page 277
Making Your Visual Message Sizzle 277
Putting a
face on
writing

Adding
artwork Font size
Clarifying
Text length written Typeface
Messages styles

Spacing Typeface
and margins
appearance

MINDMAP 1. Clarifying Written Messages

As you saw in Figure 8-1a, adding art to your cover sheets can make a difference in
appearance. You may also want to consider including pictures, graphs, diagrams, clip
art, caricatures, graphic bullets, or other visual images in your text. As I have done
throughout this book, you can entice learners to your written message by placing
graphics to attract attention or to reinforce a point. This often works because many
people grow up reading newspaper comics or comic books. For that reason, they are
already conditioned to seeing a combination of written and graphic messages. This can