Page 311 - The Handbook of Persuasion and Social Marketing

Index

Adjei, M. T., Noble, S. M., & Noble, Althaus, S. L., & Kim, Y. M., 82, 120
C. H., 143, 145 Altheide, D. L., 88, 91
advanced model of political ambiguity, 65, 108, 111, 183
marketing, 68, 68 (fig.) American Express Charge against
advergames, 184 Hunger campaign example, 190
advertising: advertising law, 182; American Heritage Dictionary, 141
advertising-to-donation ratio, 190; American Journal of Sociology, 152
alcohol beverage, 222, 227; bans American Marketing Association, 20
on, 222; campaign, 78; cause- Anderson, J. R., 72, 120
related, 183; cigarette, 221–222; Andreasen, A., 240, 255, 267
clutter, 187; comparative, 221; Andreasen, Alan R., 6, 288
elasticities, 221–222; and ethics in Andreasen, A. R., 1, 10
electronic media, 183; Andreasen, A. R., & Drumwright, M.
expenditures and demand, 222; E., 179, 198
fair marketing and, 184; Federal Andreyeva, Tatiana, Michael W. Long,
Trade Commission (FTC), 182; & Kelly D. Brownell, 227, 231
political, 113–114; social media Ansolabehere, S., & Iyengar, S., 84,
spending on, 137; television, 78– 120
79; word of mouth (WOM) and, Arab Spring, 178
130 Arceneaux, K., 101, 102, 103, 120
Adweek Media/Harris poll Aristotle, 29, 52, 61, 120, 129–130,
(12/2010-Dolliver), 130, 147 194
Affordable Care Act, 156 Arndt, J., 130, 146
Ahluwalia, R., 141, 142, 146 Aronson, E., 61, 120
Ajzen, I., & Fishbein, M., 92, 120 associative network memory model,
Alderson, W., 16, 17, 25 72–73
Allen, O’Loughlin, Jasperson, & Asur, S., & Huberman, B. A., 141,
Sullivan, 83 146
Allport, G. G., & Postman, L. J., 143, attitude: attitude-inconsistent
146 messages, 63; attitudes, intentions,
Allstate Insurance, 273–274 and behaviors, 213; attitudes and