Page 312 - The Handbook of Persuasion and Social Marketing

288 Index

attitude change, 28–29; attitude Boyle, T. P., 78, 121
strength: persistence, resistance, Brenkert, G. G., 4, 10
and influence, 48–50, 51; Briñol, Pablo, 288
behaviors and, 29, 213; central Briñol, P., Petty, R. E., & Barden, J.,
route to persuasion, 63; change, 41, 52
63; “cognitive misers,” 63; Briñol, P., Rucker, D. D., Tormala, Z.
conclusion concerning, 51; deep- L., & Petty, R. E., 32, 52
seated attitudes, 107; heuristics “Broadening the Concept of
and, 34, 36, 37; implications for Marketing” (Kotler & Levy, 1969),
implicit measures of attitudes, 50– 15
51; and the influencing of behavior, Brooks, R. C., 131, 146
28; multi-attribute attitude model Brosius, H. B., & Kepplinger, H. M.,
of framing, 92; news coverage and, 79, 121
75; source credibility and, 30; Brown, J., Broderick, A. J., & Lee, N.,
symbolic predispositions, 87. See 139, 146
also persuasion Brown, J. J., & Reingen, P. H., 136,
Avon Breast Cancer Crusade, 190 146
Awad, N. F., & Ragowsky, A., 139, Brown, T. J., & Dacin, P. A., 145, 146
146 Buddhism, 195
Bulletin of the World Health
Bagozzi, R. P., 17, 25 Organization, 168
Balter, D., & Butman, J., 136, 146
Barker, D. C., 105, 106, 120 campaign information and voter
Baumeister, R. F., Bratslavsky, E., behavior, 64–65
Finkenauer, C., & Vohs, K. D., Campaign Media Analysis Group,
111–112, 120 78
Baumgartner, F. R., & Jones, B. D., Capon, Noel, John U. Farley, & Scott
77, 121 Hoenig, 227, 232
behavioral targeting, 186–187 Carmines, E. G., & Stimson, J. A., 80,
behaviors and generalizations, 204 121
Behrendt, C., 171 Carroll, Dave, 147
beneficial social marketing, 178 case studies and applications, 3
BIA/Kelsey, 137, 146 cause-related advertisements, 183
Big Brother concerns, 153, 161 Cesario, J., Grant, H., & Higgins, E.
Bizer, G. Y., & Petty, R. E., 112, 113, T., 46, 47, 53
121 Cesario, J., Higgins, E. T., & Scholer,
Black, T., & Harvey, P. D., 15, 25 A. A., 47, 53
Black, Tim, 15 Chadwick, Edwin, 163
Blake, William, 230 Chaiken, S., 63, 121
bloggers, 178 Chaiken, S., & Maheswaran, D., 40,
Bloom, P. N., Hussein, P. Y., & 53
Szykman, L. R., 189, 198 Chaloupka, Frank J., & Patricia A.
Blumler, J. G., & McQuail, D., 107, Davidson, 227, 232
121 Chase, Alexander, 230