Page 317 - The Handbook of Persuasion and Social Marketing

Index 293

globalization and social marketing, heuristic-systematic model (HSM), 63
169–170 Hobbes, T., 154, 172
Goldberg, M. E., 247, 268 Holder, H. D., and colleagues, 261,
Goldberg, M. E., & Gunasti, K., 247, 268
268 homophilous communication, 135
Goldenberg, J., Libai, B., & Mueller, Horkheimer, M., & Adorno, T. W.,
E., 142, 147 162, 172
good (doing good), 4 housing, 163–164
Google Scholar, 206–207 Housing Act of 1914 (England), 164
Gouldner, A. W., 160, 162, 169, 172 human association, 153–155
government-oriented democracy, 69 Hunt, S. D., 19, 25
Granovetter, M. S., 136, 147 Hunt, Shelby, 16
Grapevine (Balter), 136 Hutton, J., 18, 25
Gulf War (1991), 82–83
gun legislation, 264 ideology and public support,
gun violence, 156 262–263
image priming, 85–89; Canadian
Ha, S., 89, 123 election (1988) example, 86; direct
Habermas, J., 170, 172 image priming, 86–87; European
Hallahan, K., 93, 123 Union summit meeting example,
Harley Davidson, 139 85–86; German federal campaign
Harris, P., 71, 123 example, 86; indirect image
Harvey, P., 169, 172 priming, 86, 87–88; issues and, 88;
Harvey, Philip, 15 media issue and, 87; party-based
Hastings, G., 166, 172 trait perceptions, 88; priming
Haugtvedt, C. P., & Petty, R. E., 49, image via issues, 86, 88–89;
54 strategies, 86; symbolic politics,
Haugtvedt, C. P., & Wegener, D. T., 87–88; trait ownership, 88; U.S.
49, 54 Senate campaign in Minnesota
Haugtvedt, C. P., Petty, R. E., & (2004) example, 87
Cacioppo, J. T., 39, 54 income tax, negative, 169
Hayes, D., 88, 123 individualism, 263
Hegel, Georg Wilhelm Friedrich, 230 informal, legal, medical social control,
Hennig-Thurau, T., Gwinner, K. P., 153–155
Walsh, G., & Gremler, D. D., 133, Institute for Medicine, 246
147 intervention effects, 206–207
Herr, P. M., Kardes, F. R., & Kim, J., Islam, 195
131, 141, 147 issue priming, 79–85; criteria for
Hersch, J., Del Rossi, A. F., & Viscusi, (first), 79–82; criteria for (second),
K., 262, 263, 268 82–84; criteria for (third), 84–85;
heterophilous communication, 135 in Danish politics, 81; defined, 79;
Hetherington, M. J., & Rudolph, T. J., domain-specific prospective
79, 123 assessments, 85; easy political
heuristics, 34, 36, 37 issues and, 80; German political