Page 320 - The Handbook of Persuasion and Social Marketing

296 Index

priming, 77; value selection, 73; Northwestern University, 15
venue shopping, 77
Mendelsohn, M., 86, 125 O’Shaughnessy, N., 119, 126
Merton, R K. & Kendall, P. L., 152, Outward Bound, 186
173 overview of volumes, 2–10; consumer
Merton, Robert K., 151, 152, 162, centric marketing, 9; effects of
173 social marketing, 8; ethical issues,
message dissemination, 256, 257, 8; intention of this set, 3, 4; key
258 theme of, 3; objectives in, 3;
message factors in persuasion, 30–31 organization of, 5–6; political
Miller, D., 61, 125 context of social marketing, 6–7;
Miller, J. M., & Krosnick, J. A., 73, purpose of, 2–5; regulation of
74, 75, 89, 125 behavior, 9; volume 1, intention of,
Minsky, M., 90, 91, 126 9–10; volume 1, introduction to,
“moblogs,” 132 6–10; volume 2 overview, 5;
Moloney, K., 119, 126 volume 3 overview, 5–6
moral imagination, 196
moral philosophy, 191 paid media, 176
Murphy, Patrick E., 290 party-based trait perceptions, 88
Murphy, P. E., & Bloom, P. N., 179, party-oriented democracy, 69
185, 200 Pereira, J. A., & Van Ryzin, G. G.,
Murphy, P. E., Laczniak, G. R., & 262, 269
Lusch, R. F., 177, 200 persuasion: Aristotle on, 29, 52;
Murphy, P. E., Laczniak, G. R., & central route to persuasion, 63;
Prothero, A., 196, 200 central vs. peripheral routes to
Mutz, D. C., Sniderman, P. M., & persuasion, 34–35; conclusion
Brody, R. A., 62, 126 concerning, 34–35, 51; definition
MySpace, 132 of, 63; effects of variables under
high elaboration conditions, 39–
nature of marketing (fundamental), 42; effects of variables under low
23 elaboration conditions, 36–37;
NBC, 83 effects of variables under moderate
Negrine, R., 76, 126 (unconstrained) elaboration
Nelson, T. E., 105, 126 conditions, 37–39; Elaboration
Nelson, T. E., & Oxley, Z. M., 92, Likelihood Model (ELM), 28, 33–
126 34, 35, 51, 63; expertise, 30;
network co-production model, 134 heuristic-systematic model (HSM),
Newman, Bruce I., 290–291 63; interplay between recipient,
New York City Health Department source, and message factors, 43–
antiobesity campaign, 183 44; key questions concerning, 51;
Nickels, William, 18 matching effects, summary of, 48;
Nirodh campaign, 14–15 message factors in, 30–31; multiple
nonprofit and social marketing, roles for variables, 35–36; negative
23–24 emotions and, 33; neutral voters