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294 Index

parties example (1986), 79–80; Kernell, S., 112, 124
Gulf War (1991), 82–83; hard Kotler, P., 15, 16, 17, 18, 25, 151,
political issues and, 80; issue 177, 199
ownership theory, 84; politicization Kotler, P., & Levy, S. J., 15, 25, 151,
and, 81; presidential candidates 172
data, evaluation of, 84–85; Kotler, P., & Roberto, E., 20, 26
presidential popularity, 80–81; Kotler, P., & Zaltman, G., 2, 11, 15,
trust and, 75 26, 152, 172
Iyengar, S., 91, 93, 94, 123 Kozinets, R. V., de Valck, K.,
Wojnicki, A. C., & Wilner, S. J. S.,
Jacobs, L. R., & Shapiro, R. Y., 76, 133, 134, 140, 148
124 Krebs, John, 168, 173
Jacobson, P., Wasserman, J., & Raube, Krosnick, J. A., & Brannon, L. A., 82,
K., 254, 255, 268 124
Johnson, Blair T., and colleagues,
212, 235 Lau, R. R., Sigelman, L., & Rovner, I.
Jonassen, C. T., 171n1, 172 B., 115, 125
Journal of Marketing, 16, 18 the law and ethics, 177
Journal of Public Policy and Marketing, the law and social marketing. See
20, 23 social marketing and the law
Judaism, 195 law cases discussed: Bigelow v. Virginia
Judeo-Christian religion, 195 (1975), 278; Board of Trustees of
State University of New York v. Fox
Kahneman, D., Tversky, A., 95, 98, (1989), 279; Bolger v. Youngs Drug
100, 124 Products Corp. (1983), 279; Central
Kaid, L. L., 113, 114, 124 Hudson Gas & Electric v. Public
Kamins, M. A., Folkes, V. A., & Service Commission of New York
Perner, L., 142, 143, 147 (1980), 275, 276, 277; DeHoyos et
Kamins, Michael A., 289–290 al. v. Allstate Corp. (2007), 274;
Kammelmeier, M., & Winter, D. G., Discount Tobacco City v. United
88, 124 States (2012), 278; Johannes v.
Kan, K., 262, 268 Livestock Marketing Association
Kane, G. C., Fichman, R. G., (2005), 283; Kasky v. Nike Inc.
Gallaugher, J., & Glaser, J., 143, (2002), 279; Lorillard Tobacco Co. v.
147 Reilly (2001), 282; Mainstream
Kant, Immanuel, categorical Marketing Services Inc. v. FTC
imperatives of, 192 (2004), 276; Milavetz, Gallup &
Katz, E., & Lazarsfeld, P. F., 130, 131, Milavetz P.A. v. United States (2010),
148 277; National Commission on Egg
Kelleher, C. A., & Wolak, J., 80, Nutrition v. FTC (1977), 275, 277;
124 National Electrical Manufacturers
Kelley, Eugene, 16 Association v. Sorrell (2001), 277;
Kellogg School of Business, 15 Nike Inc. v. Kasky (2003), 279;
Kendall, Patricia, 152 Regina v. Imperial Tobacco Canada