Page 314 - The Handbook of Persuasion and Social Marketing

290 Index

Druckman, J. M., 87, 122 corporate social performance, 227–
Druckman, J. M., & Holmes, J. W., 228; correlation coefficient, 205;
77, 122 discussion and review, 229–230;
Druckman, J. M., & Nelson, K. R., effect sizes, interpreting, 205–206;
91, 122 effect sizes, types of, 205;
Drumwright, M. E., & Murphy, P. E., elasticities, 206; empirical
179, 196, 199 generalizations, purpose of, 203,
Drumwright, Minette E., 289 229–230; empirical generalizations,
Duan, W., Gu, B., & Whinston, A. B., results for, 206–207; empirical
142, 147 research, intentional, 203;
Dubois, D. D., Rucker D. D., & evaluation and summative research
Galinsky, A. D., 47, 48, 53 and, 230; formative evaluation
Duhan, D. F., Johnson, S. D., Wilcox, stage of social marketing programs,
J. B., & Harrell, G. D., 136, 147 229; gain framing, 221;
Durkheim, E., 153, 171 intervention effects, 206–207;
duty-based ethics, 192–193 intervention effects topic, 206–207;
interventions, 204, 207, 212, 229;
education, 241, 246, 249, 250 interventions, miscellaneous, 208–
effects of social marketing, 8 211 (table); interventions on health
egalitarianism, 170 and well-being, 207, 212; mediated
Einstein, Albert, 230 health communication campaigns,
Einwiller, S. A., & Kamins, M. A., 229; meta-nalyses, purpose of,
142, 147 203; multiple empirical
Elaboration Likelihood Model (ELM), generalizations for social
28, 33–34, 35, 51, 63 marketing, summary of, 229; odds
electronic media and law, 183 ratio, 206; overview of, 203–205;
empirical generalizations for social persuasion techniques, 217–220
marketing, 213; advertising (table); persuasion techniques,
elasticities, 221–222, 223 (table); effects of, 213, 221; persuasive
alcohol advertising, 222; alcohol messages, approaches to designing,
beverage advertising, 222, 227; 213; price elasticities, 204, 205,
alternative persuasive techniques, 222, 224–226 (table), 227;
effects of, 213–221; attitudes, promotional efforts, 204;
intentions, and behaviors, 213, relationships between attitudes,
214–216 (table); attitudes and intentions, and behaviors, 214–216
intentions, 204; behaviors and (table); scope of generalizations,
generalizations, 204; cigarette 204; small effects detecting, 230;
advertising, 221–222; comparative smoking, studies on, 213; smoking
advertising, 221; conclusion interventions, 212, 213; social
concerning, 230; corporate marketing programs, definition of,
environmental performance, 227, 204; standardized mean
229; corporate social and differences, 206; summary of, 229
environmental performance and Engels, Friedrich, 163, 171
financial outcomes, 227–229; Enis, B. M., 17, 18, 25