Page 313 - The Handbook of Persuasion and Social Marketing

Index 289

childhood obesity, 21, 187–188 America), 176; social performance,
Children’s Online Privacy Protection 227–228; social responsibility, 3, 4
Act, 187 correlation coefficient, 205
Chirac, Jacques, 85 Craig, S. C. (2009), 115, 121
Chong, D., & Druckman, J. N., 91, Cugelman, B., Thelwall, M., &
104, 105, 121 Dawes, P., 212, 232
Chriss, James J., 288 Cwalina, W., & Falkowski, A., 66,
Chu, S.-C., & Kim, Y., 138, 146 107, 108, 109, 121
Claibourn, M. P., 78, 121 Cwalina, W., Falkowski, A., & Kaid,
CNN, 83 L. L., 107, 121
coalitions, forming of, 254–255 Cwalina, W., Falkowski, A., &
Cobb, M. D., & Kuklinski, J. H., 94, Newman, B. I., 66, 67, 100, 107,
111, 121 111, 122
Coca-Cola/World Wildlife Fund Cwalina, Wojciech, 288
(WWF) partnership, 188–189
coercive remedies, 249–250, 252 Danish politics, 81
Coffman, J., 253, 261, 267 data mining, 186
“cognitive misers,” 63 definitions: boundaries and, 14;
Cohen, Jacob. A, 206, 232 commercial marketing, 274;
Cohen, J. E., 78, 121 commercial speech, 275;
commercial marketing, definition of, downstream social marketing, 271;
274 early definitions of, 14–15; effect
commercial marketing vs. social of, 14; ethics, 176–177; of framing,
marketing, 1, 4 274; marketing, 151; parallel
commercial speech, 30, 177, 182, functions of, 14; purposes of,
183 13–14; scuttlebutt, 129; social
commercial speech, definition of, marketing programs, 204. See also
275 social marketing, definitions of
communication, heterophilous/ deontological ethics, 192–193
homophilous, 135 DeSteno, D., Petty, R. E., Wegener, D.
communication with electoral T., & Rucker, D. D., 43, 53
officials/policymakers, 255–256 development of social marketing,
comparative advertising, 221 14–15
competition and social marketing, 8 De Vreese, C. H., 92, 108, 122
Confucianism, 195 Dichter, E., 131, 133, 147
consumer centric marketing, 8–9 Diffusion of Innovation (Rodgers), 131
consumer centric marketing Digg, 132
programs, 9 Dillard, James Price, 230, 233
consumer privacy, 186 Dolliver, M., 130, 147
Consumer Reports, 131 Domke, D., Shah, D. V., & Wackman,
consumer sovereignty test, 184–185 D. B., 118, 122
Copenhagen Summit (2002), 81 downstream social marketing,
corporate: misconduct, 8, 229; social definition of, 271
marketing expenditures (North Drucker, P., 2, 10