Page 315 - The Handbook of Persuasion and Social Marketing

Index 291

Entman, R. M., 91, 122 Commission (FTC), 182, 187; First
environment and marketing, Amendment and, 177, 182;
187 Gardasil example, 185; Georgia
ethical dilemmas, 7–8 anti-obesity campaign, 187–188;
ethical issues of social marketing and identifying ethical issues, 179;
persuasion: acting ethically, 196; identifying ethical problems for
advergames and, 184; advertising social marketers, 180–182 (table);
clutter, 187; advertising law, implementing ethical decisions,
essence of, 182; advertising 197; intrusiveness, 186–187; Kant,
messages in electronic media, 183; Immanuel, categorical imperatives
advertising-to-donation ratio, 190; of, 192; law and ethics, 177;
alternatives, generating, 196; manipulation and, 179, 182;
American Express Charge against marketing law, 177; market
Hunger campaign, 190; analyzing segmentation, 185–186; material
ethical issues, 191; behavioral fact, 182; moral imagination, 196;
targeting, 187; behavioral tracking, moral myopia, 179; moral
186–187; beneficial social philosophy, 191; New York City
marketing, 178; bloggers, 178; Health Department ad campaign,
cause-related advertisements, 183; 183–184; overview of, 175–176;
cherry-picking causes, 189–190; paid media, 176; photo
children and, 184; Children’s manipulation, 183–184; political
Online Privacy Protection Act, 187; speech, 177; protest social
Coca-Cola partnership example, marketing, 178, 182, 185; religious
188–189; commercial speech, 177, models, 195; revolutionary social
182, 183; consumer privacy, 186; marketing, 178, 182, 185; rights-
consumer sovereignty test, 184– based ethics, 193; shareholder
185; corporate power and, 190; assets and, 188; social contract
corporate social marketers, ethical theory (SCT), 193–194; social
issues for, 188–190; corporate marketers and ethics, 176;
social marketing partnerships, 190; Starbucks and Save the Children
data mining, 186; deception and, example, 189; stealth marketing,
182–184; definition of ethics, 176– 183; study of marketing ethics,
177; duty-based ethics, 192–193; 177; taste and decency, 187;
electronic media and law, 183; the term social marketing,
environment and marketing, 187; 178–179; types of social
ethical issues in social marketing marketing, 177–179; unintended
and corporate social marketing, consequences, 187; utilitarianism,
179–188; ethics, concerns of, 177; 191–192; virtue ethics, 194–195;
ethics and ethical marketing Voice to Values (GVV), 197;
defined, 176–177; evaluating wastefulness and social
complex ethical decisions, 196; marketing, 185
expertise, 188–189; fair marketing ethics, deontological, 192–193
and advertising, 184; fair social ethics and law, 177
marketing, 184; Federal Trade Evans, A. T, & Clark, J. K., 45, 54