Page 319 - The Handbook of Persuasion and Social Marketing

Index 295

Ltd. (2011), 282; R.J. Reynolds of, 27; fundamental nature of, 23;
Tobacco Co. v. U.S. (2012), 278; important tenet of, 8–9; law, 177;
State by Humphrey v. Casino taste/decency and, 187; ultimate
Marketing (1992), 276; State v. objective of, 24
FreeEats.com, Inc. (2006), 282, 283; marketing communications,
U.S. v. United Foods Inc. (2001), restriction of, 252
279, 282, 283; Van Bergen v. State of Marketing Management (Kotler, 1972),
Minnesota (1995), 282; Virginia 16
State Board of Pharmacy v. Virginia market segmentation, 185–186
Citizens Consumer Council (1976), Martin, L., Abend, T., Sedikides, C.,
275, 281; Zauderer v. Office of & Green, J. D., 40, 55
Disciplinary Counsel (1985), 277 Marxism, 165–166
Lazer, William, 16 Mason, Marlys J., 290
leading causes of death in 2000 mass surveillance, 160–161
(U.S.), 239 material fact, 182
Lefebrve, Craig, 21 McCarthy, E. J., 16, 152, 173
Levy, David T., and colleagues, 227, McCombs, M. E., 74, 118, 125
235 McElroy, T., & Seta, J. J., 92, 125
linear marketer influence model, media advocacy, 256–259
134 media and candidate priming, 73–79;
LinkedIn, 135 advertising campaign, content of,
Lippman, W., 257, 268 78; agenda setting, 74, 75; Bush,
Lipset, S. M., 61, 125 George W., 76, 77–78; candidate
Liu, W. T., & Duff, R. W., 135, 136, agenda building, 76; Clinton, Bill,
148 76, 78–79; content of media
low-information rationality (‘gut’ messages, 76; Dole, Bob, 78;
reasoning), 63–64 independent communication of the
Luck, David, 16 media, 76; Israeli parliamentary
Lupton, D., 161, 173 election example, 74–75; issue
Lusch, R. F. & Vargo, S. L., 23, 26 attributes, 74; issue salience, 74;
issue statements, 74; Kennedy,
MacInnis, D. J., Moorman, C., & John F., 76; key elements of the
Jaworski, B. J., 272, 285 political communication process,
Makovsky, K., 144, 148 76; media agenda building, 73;
Malhotra, N., & Krosnick, J. A., 85, negative news, 75; Perot, Ross, 78,
125 79; presidential rhetoric, impact on
Mangold, W. G., & Faulds, D. J., 145, approval, 77–78; primed messages,
148 74; priming, stages of, 74–75;
Manoff, Richard, 15 priming defined, 73; Reagan,
marketing: consumer centric Ronald, 76; single-issued theory,
marketing, 9; definition of, 151; 76, 77; television advertising,
and the environment, 187; essence influence of, 78–79; thousand-
of, 264; fair marketing and flower theory, 76; trust in the news
advertising, 184; fundamental goal media, 75; twofold process of