Page 324 - The Handbook of Persuasion and Social Marketing
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300 Index
public health initiatives (U.S.), 258–259; media advocacy, first
162–163; social control and, goal of, 257; media advocacy,
161–162 second goal of, 259; media
Public Health Act (England), 163 advocacy, potential objective of,
Public Opinion Quarterly, 14 257; media advocacy–direct
public support for regulating the consequences of media attention,
public: action invoking reaction, 257; media advocacy–gaining
264; aggressive policy initiatives, media attention, 256–257; message
242; approaches to behavioral dissemination, 256, 257, 258;
change, 246; attracting the public’s motivation, opportunity, and ability
attention, 257–258; behavior (MOA), 245; motive of political
influencing, 239; beliefs to action, 245; “new public health,”
support, 260–263; coalitions, 245, 246, 256; overview of,
forming of, 254–255; coercive 239–241; physical environment,
remedies, 249–250, 252; 251–252; policy formation process,
communication with electoral 254 (fig.); positive rights, 250;
officials/policymakers, 255–256; postpurchase restrictions, 249; pro-
conclusion concerning, 266–267; and antigun legislation, 264; public
consumer environments, 245; altruism, 265; public awareness,
differences in upstream and 258; public health, 240, 258, 264,
downstream social marketing 266, 267; public health/social
efforts, 243 (table); downstream marketing issue framework, 265
marketing goal, 244–245; (fig.); public support and efficacy,
downstream to upstream shift 261–262; public support and
prevalence, 246; education, 241, ideology, 262–263; public support
246, 249, 250; forces driving the and self-interest, 262; public will
upstream remedy trend, 249–253; campaign, 253, 254 (fig.); “push”
the four marketing “P’s,” 245; campaign, 255; push or pull
framing, 259, 261, 264; “green” strategy, 245; remedy revolution,
reason, 250; health behaviors and 242; restrictive remedies, 247–249,
restrictive remedies, 266; health 266; “rights” reason, 250–251;
care, 251; importance of the social second-level agenda setting, 259,
problem, 260–261; individual 260; self-destructive behavior, 246;
fences or traps, 264–265, 266; self-interest, 255; smoking, 242,
individualism, 263; individual 262; smoking restrictions example,
problems, 251; influencing what 262; “social constructionist” view
the public believes, 259–260; of human behavior, 251–252;
information environment, 252; social dilemma, 250; social
intellectual ideas, use of, 252; marketing/public health issue
mandates, 239; marketing framework, 265 (fig.); from
communications, restriction of, support to policy, 263–264; target
252; marketing’s unique of downstream remedies, 244;
contribution, 264–266; media, traditional social marketing
communicating to legislators by, approaches, 242; “truth” campaign
