Page 327 - The Handbook of Persuasion and Social Marketing
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Index 303
Central Hudson test, 275, 276, 277; state law prohibitions of speech,
charity sponsorships, 283; class 276; state regulations, preemption
action lawsuits, 273–274; by federal law, 282; substitutes and
commercial marketing, 276; complements, 272–274; Supreme
commercial marketing, definition Court of Canada, 282; Tenth
of, 274; commercial speech, 275– Circuit Court of Appeals decision
276, 279– 280; conclusion concerning, 276; text and graphic
concerning, 283–284; deception information disclosures, 277–278;
and, 275; distinguishing social tobacco industry and, 277–278;
marketing from commercial trade libel (product
speech, 278–280; Do Not Call disparagement), 281; upstream
Registry, 276; downstream social social marketing, 271; U.S.
marketing, 271; endorsements and Supreme Court decision(s), 275,
testimonials in advertising, 277– 276, 277, 278, 279, 280, 281, 282;
278; ethics, 177; expression, Winfrey, Oprah, lawsuit against,
limitation on, 276; factual 281
information disclosure, 277; social marketing as social control: Big
Family Smoking Prevention and Brother concerns, 153, 161;
Tobacco Control Act, 273; federal bureaucratization of government
preemption, 282; Federal Trade mandates for behaviors, 169;
Commission (FTC), 273, 275, 276, bureaucratization of the
277, 280; First Amendment administration of public health,
protection, 177, 178, 182, 274, 162; coercion, 168; corporations
275, 276; fraud prevention, 281; and, 166; cost-benefit calculations
funding for social marketing (individual), 158; definition of
campaigns, 282–283; fundraising, social marketing, 161;
280–281; incremental behavioral development of social marketing,
mandates, 274; information 152–153; egalitarianism, 170;
disclosures, 277–278; legal everything is political argument,
regulation of social marketing, 166, 167; focused interview (focus
280–283; marketing, regulation of, group), 152; 4 P’s approach, 152–
274; Minnesota Supreme Court 153, 171n2; globalization and
decision concerning, 276; social marketing, 169–170;
negligence, 281–282; nonprofit housing, 163–164; informal, legal,
entities and, 275; overview of, medical social control, 153–155;
271–272; in partnership, 273; intent of public health
political speech, state regulation of, administrators, 162; marketing,
282; protected speech, 280, 281, 151–152; Marxism, 165–166; mass
284; regulation of commercial surveillance, 160–161; medical
speech and commercial marketing, control, 155–156; medical
274–278; Second Circuit Court of interventions, federally mandated,
Appeals decision concerning, 277; 163; nanny state concerns, 170;
similarity between, 271–272; pervasiveness of social control,
sponsorship arrangements, 283; 153; prevention, primary (in public
