Page 328 - The Handbook of Persuasion and Social Marketing

304 Index

health), 159; prevention, Social Marketing Quarterly, 166
quaternary (in public health), 159; social media 2.0, 143
prevention, secondary (in public social networking sites, 132
health), 159; prevention, tertiary social physiological foundations of
(in public health), 159; prevention, social marketing: ambiguous
three stages of, 159–164; arguments, 40; argument quality
“psychological man” and manipulation, 38; attitudes and
“subconscious man,” 157; public attitude change, 28–29; attitude
health, 158–159, 161–163; Public strength: persistence, resistance,
Health Act (England, 1848) and influence, 48–50; automatic
quoted, 163; public health and evaluations, 50–51; bias, 39, 40,
politics, 167; public health and 42, 43, 45, 46; categories of
social marketing, 156; public recipient variables, 31; central
health initiatives, England, 163– route persuasion, 35, 50;
164; public health initiatives, U.S., conclusion concerning, 51;
162–163; resistance, categories of, determinants of an attitude’s
170; “social” in social marketing, strength, 48–49; dimensions of
157; social marketers, beliefs of, thoughts, 41; effects of variables
164–166; “Social Marketers of the under high elaboration conditions,
World Unite, You Have Nothing to 39–42; effects of variables under
Lose but Your Shame” (Hastings), low elaboration conditions, 36–37;
166; social marketing, definition effects of variables under moderate
of, 161; social protection, 169; (unconstrained) elaboration
Social Protection Floor (SPF) policy conditions, 37–39; Elaboration
of the UN, 169; sociology, 164– Likelihood Mode (ELM), 33–34;
165; stewardship model, 168; fundamental goal of marketing, 27;
strategies of prevention (in public heuristics in, 37; implicit measures
health), 159; tacit assumptions of of attitudes, implications for,
social marketing, 155–159; 50–51; individual motivation, 39;
traditional marketing and, 166; interplay between recipient, source,
universal basic income (U.S.), 170; and message factors, 43–44; key
Universal Declaration of Human questions in message design, 51;
Rights (UDHR), 167; universal matching effects, summary of, 48;
health care, 155; Watson, John B., message elaboration, extent of,
157; wealth redistribution, 38–39; message factors in
167, 169; World Health persuasion, 30–31; mood, 32, 37,
Organization: redefining 40–42; multiple roles, summary
health, 167–169 of, 42–43; multiple roles for
“Social Marketing: Its Definition variables, 35–36; peripheral route
and Domain” (Andreasen, 1994), persuasion, 34, 35, 50; persuasion,
20 central vs. peripheral routes to,
Social Marketing: Perspectives 34–35; prevention-focused goal,
and Viewpoints (Lazer & Kelley), 46; prevention-focused goals, 47;
16 promotion goals, 46; recipient