Page 329 - The Handbook of Persuasion and Social Marketing

Index 305

factors in persuasion, 31–32; Tan, Y., & Weaver, D., 258, 269
regulatory focus and gains versus Tarde, G., 153, 174
losses, 46–47; self-monitoring taste/decency and marketing, 187
and matching, 44–45; self-schemes Thaler, R., 99, 127
and matching, 45–46; social Tobin, S. J., & Raymundo, M. M., 93,
hierarchy and warmth versus 128
competence appeals, 47–48; Togeby, L., 81, 128
source, message, and recipient Tormala, Z. L., Briñol, P., & Petty, R.
factors, 29, 32–33; source E., 41, 58
attractiveness, 30, 35, 36, 39, 40; trait ownership, 88
source credibility, 36–37; source Trusov, M., Bodapati, A. V., &
expertise, 30; source factors in Bucklin, R. E., 136, 149
persuasion, 29–30; state factors Trusov, M., Bucklin, R. E., & Pauwels,
of the recipient, 31, 32; thought K., 130, 149
confidence, 41; trait factors of the trust, 71, 75, 139–140, 161
recipient, 31. See also attitude; Tumblr, 132, 135
persuasion Tushnet, R., & Goldman, E., 182,
social protection, 169 201
Social Protection Floor (SPF) policy Tversky, A., & Kahneman, D., 95, 96,
of the UN, 169 102, 128
social spending and welfare policies, Twain, Mark, 230
262 Twitter, 132, 135
social vs. commercial marketing, 1, “Two-Step Flow” hypothesis, 134
4
sociology, 164–165 UN, Social Protection Floor (SPF)
source credibility, 30 policy of the, 169
standardized mean differences, universal basic income (U.S.),
206 169–170
Starbucks, 143, 189 Universal Declaration of Human
Statistica.com, 137 Rights (UDHR), 167
stealth marketing, 183 universal health care, 155
Stevens, D., 114, 127 upstream social marketing, definition
Stevens, D., & Karp, J. A., 67, of, 271
127 U.S. annual gross domestic product,
stewardship, 168 167, 171n3
Stewart, David W. (Dave), 287 utilitarianism, 191–192
“The Strength in Weak Ties” (Liu & utilization of social marketing, books
Duff, 1972), 135 on, 2–3
“The Strength of Weak Ties”
(Granovetter, 1973), 135 Van der Brug, W., Semetko, H. A., &
Sumner, W. G., 154, 174 Valkenburg, P. M., 85, 128
Sussman, Steve, Ping Sun, & Clyde virtue ethics, 194–195; Aristotelian
W. Dent. A., 206, 238 virtues, 194; conflict of virtues,
symbolic politics, 87–88 194–195; dimensions of, 194;