Page 326 - The Handbook of Persuasion and Social Marketing

302 Index

First Amendment law, 284; 15, 16, 17, 18, 20; Kotler/Zaltman
formative evaluation stage of social definition, first revision of, 18,
marketing programs, 229; 19–21; Lazer, William, on, 16;
founding of, 2; parent disciplines Levy, Sidney, on, 15, 16; Luck,
of, 1; protest, 178, 182, 185; David, on, 16; Lusch, Robert, on,
revolutionary, 178; types of, 23; mainstream marketing scholars
177–179; wastefulness and, 185. and, 16–17; Manoff, Richard, on,
See also empirical generalizations 15; Marketing Management (Kotler,
for social marketing; social 1972), 16; Nickels, William, on,
marketing, definitions of; social 18; outer limits of social marketing
marketing and the law; social theorizing and application, 23,
marketing as social control; social 24; overview of, 13; parallel
physiological foundations of social functions of, 14; purposes of
marketing definitions, 13; relationship of
social marketing, definitions of: in the social to commercial marketing,
academic marketing world, 15–19; 21; revised fundamental
American Marketing Association definitional issues, 21–24; Roberto,
definition of marketing, 20; an, 16; Eduardo, on, 20; service-dominant
Bagozzi, Richard, on, 17; behavior concept of marketing, 23; social
and influence, 24; behavior as the change campaigns, 20; “Social
ultimate objective of marketing, 24; Marketing: An Approach to
Black, Tim, on, 15; broadened Planned Social Change” (Kotler &
marketing definition, 15–19; Zaltman, 1971), 15; Social
“Broadening the Concept of Marketing and Social Change, 21;
Marketing” (Kotler & Levy, 1969), Social Marketing: Perspectives
15; counterarguments to the and Viewpoints (Lazer & Kelley),
Kotler/Levy definition, 17–18; 16; table definitions (1985–2010),
definitional challenge, final, 24; 22; in terms of multiple criteria,
disciplinary boundaries and, 14; 204; theory and, 3; traditional
early definitions of, 14–15; Enis, B. marketing theorists and, 17, 18;
M., on, 17, 18; exchange activity Vargo, Stephen, on, 23; Vargo and
and, 17, 18, 20; expansion of the Lusch framework on social and
areas of application for social nonprofit marketing, 23–24;
marketing thinking and planning, Wiebe, Gerhart, 14; Zaltman,
21; expertise and, 14; first Gerald, on, 15, 16
definition in academic circles, 15; social marketing, revolutionary, 182,
“4 Eras” of marketing, 18; 185
fundamental nature of marketing, “Social Marketing: An Approach to
23; Harvey, Philip, on, 15; health Planned Social Change” (Kotler &
communications/education and, Zaltman, 1971), 15
19, 20; Hunt, Shelby, on, 16, 19; Social Marketing and Social Change, 21
Hutton, James, 18; intellectual social marketing and the law:
boundaries and, 13, 14; Kelley, behavior change, 271, 272–273;
Eugene, on, 16; Kotler, Philip, on, California Supreme Court, 279;