Page 325 - The Handbook of Persuasion and Social Marketing

Index 301

example, 258; ultimate behavioral Schwarz, N., & Clore, G. L., 37, 42,
change goal, 244; upstream efforts, 58
restrictive market-based remedies scuttlebutt, definition of, 129
in, 247–248 (table); upstream-legal self-destructive behavior, 246
remedies, 264; upstream self-monitoring and matching, 44–45
marketing, Andreasen, A. on self-schemes and matching, 45–46
(quoted), 240, 267; upstream The Selling of the President
marketing, push/pull strategies, (McGinniss), 152
245–246; upstream marketing and Shah, D. V., and colleagues, 84–85,
public health, 239–241; upstream 127
marketing and the process of Shaw, E. H., & Jones, D. G. B., 17, 26
effecting change, 245; upstream Sheafer, T., 74, 127
movement, emergence of, Sheafer, T., & Weimann, G., 74, 127
242–247; the upstream process, Siegel, M., & Lotenberg, L. D., 244,
253–254; upstream remedies, 255, 258, 269
forces underlying, 252; Smith, S. M., & Shaffer, D. R., 38, 58
upstream remedies, scope of, smoking: court decisions, 282;
241; upstream remedies, Family Smoking Prevention and
spectrum of, 247–249 Tobacco Control Act, 273; public
cost frame, 251, 266; public health
Quattrone, G. A., & Tversky, A., 96, hazard frame, 261; remedy
97, 126 revolution and, 242; self-interest
and public support, 262; studies
Ramirez, Edith, 186 on, 213, 222
regulatory focus theory, 46 Sniderman, P. M., & Theriault, S. M.,
religion and ethics, 195 105, 127
Rest, J. R., 196, 200 Snyder, Leslie B., and colleagues, 229,
restrictive remedies, 247–249 238
On Rhetoric: A Theory of Civic Snyder, M., & DeBono, K. G., 44,
Discourse (Aristotle), 52, 129–130 58
rights-based ethics, 193 social and nonprofit marketing,
Roberto, Eduardo, 20 23–24
Rothschild, M. L., 241, 246, 250, social change campaigns, 20
251, 269, 272, 286 “social constructionist” view of
Rucker, Derek D., 291–292 human behavior, 251
rumor and WOM, 142–143 social contract theory (SCT),
193–194
Saffer, Henry, & Frank Chaloupka, social hierarchy and warmth vs.
222, 237 confidence appeals, 47–48
Sandy Hook Elementary School “Social Marketers of the World Unite,
tragedy, 156 You Have Nothing to Lose but Your
Schoen, H., 86, 127 Shame” (Hastings), 166
Schoenwald, M., 88, 127 social marketing: activities of
Schröder, Gerhard, 86 commercial organizations, 1; and