Page 316 - The Handbook of Persuasion and Social Marketing

292 Index

Faber, R. J., Tims, A. R., & Schmitt, framing in political persuasion,
K. G., 113, 122 90–95; ambiguous figures
Facebook, 132, 135, 137 phenomenon, 91; an approach to
fair marketing and advertising, 184 framing, 94–95; attitudes and, 92;
Falkowski, A., & Cwalina, W., 107, conceptions of framing, 91–92;
122 concept of framing, 90, 91–92;
Falkowski, Andrzej, 289 creating a frame, 91; definitions of
family planning, 182 framing, 91; essence of frame
Family Smoking Prevention and theory, 90–91; focus of framing,
Tobacco Control Act (2009), 273 91, 92; framing effects, 91; generic
Federal Trade Commission (FTC): frames, 92–93; Hallahan’s framing
behavioral targeting and, 186; typology, 93; illustrating framing,
commercial marketing and, 276– 91; importance of attributes, 92;
277; deception and information institutions and framing, 94; issue
disclosure, 275; Do Not Call perception, 92; key aspect of
Registry, 276; First Amendment framing, 92; key characteristics of
and, 275; fundraisers, 280; frame analyses, 92; memory
misleading advertising claims, 182, schema, 91; methods of framing,
273; National Commission on Egg 92; Minsky’s classical conception
Nutrition v. FTC (1977), 275; of framing, 91; motivational
nonprofit entities, regulation of, aspect of framing, 94; multi-
275 attribute attitude model of, 92;
First Amendment: commercial speech responsibility framing, 93–94.
and, 275; government-compelled See also prospect, importance
speech, 282–283; information of the
disclosure, 276, 277; regulation of Franke, George, 289
social marketing, 284; social Frazer, J. G., 153, 172
marketer responsibility, 182; social Free, L. A., Hadley, & Cantril, 263,
marketing messages, 177, 178 268
Fiske, S. T., & Taylor, S. E., 64, 122 Free Trade Agreement, 86
Fleiss, Joseph L., & Jesse A. Berlin, Freud, Sigmund, 157
206, 233
focused interview (focus group), Gamson, W. A., & Modigliani, A., 91,
152 123
focus of political persuasion, 7 Gamson, W. A., Croteau, D., Hoynes,
focus of social marketing, 2 W., & Sasson, T., 73, 123
folkways, 154 “A Generic Concept of Marketing”
Food and Drug Administration (Kotler), 18
(FDA), 277 Georgia anti-obesity campaign,
“4 Eras” of marketing thought and 187–188, 191
practice, 18 Gibson, J., 99, 100, 123
Fournier, S., & Lee, L., 139, 147 Giddings, F. H., 155, 172
the four “P’s” of marketing, 152–153, Gidengil, E., Blais, A., Nevitte, N., &
171n2, 245, 274 Nadeau, R., 85, 123