Page 44 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo
P. 44

ANSWER THE ONE QUESTION THAT MATTERS MOST   25




                             DIRECTOR’S NOTES


                    Ask yourself, “Why should my listener care about this
                     idea/information/product/service?” If there is only one
                     thing that you want your listener to take away from the
                     conversation, what would it be? Focus on selling the
                     benefit behind the product.
                    Make the one thing as clear as possible, repeating it at
                     least twice in the conversation or presentation. Eliminate
                     buzzwords and jargon to enhance the clarity of your
                     message.
                    Make sure the one thing is consistent across all of your
                     marketing collateral, including press releases, website
                     pages, and presentations.
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