Page 46 - The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience by Carmine Gallo

C NE 3
SCE N E 3

C
S S SCENE 3
E
E
3
E
N
Develop a
Messianic Sense

of Purpose

We’re here to put a dent in the universe.

STEVE JOBS

ew York’s luxury, Upper West Side apartment build-
ing, the San Remo, is located on Seventy-Fifth Street
with commanding views of Central Park. Its most
Nfamous residents read like a who’s who of contempo-
rary culture: Tiger Woods, Demi Moore, Dustin Hoffman, Bono,
and, at one time, a young man on a mission—Steve Jobs.
In 1983, Jobs was aggressively courting then PepsiCo
president John Sculley. Apple desperately wanted to bring in
someone with Sculley’s marketing and managing experience,
but despite Steve’s charm, Sculley failed to budge. The posi-
tion would require that Sculley relocate his family to the West
Coast, and it paid less than he wanted. One sentence would
change everything. One sentence that would transform Apple,
shift the trajectory of Sculley’s career, and begin Jobs’s amazing
path from whiz kid to failure to hero and, finally, to legend.
In his book Odyssey, Sculley recounts the conversation that
would lead to his decision to take the job. The conversation

27