Page 190 - The Professionalisation of Political Communication Chaning Media, Changing Europe Volume 3

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Index

advertising and marketing 13, 17–18, 36 communication see political
Britain 31, 51, 59–60 and new technologies 31–5, 55, communication
France 150–1 107 communications technologies see
Germany 69–70 and political communication new technologies
Greece 130, 135–6, 138 74–6 Communist Party of Italy (now
Italy 115, 117, 118 see also election campaigns; Democratici di sinistra) 111
Sweden 84–5 negative campaigns company party (partito azienda),
see also marketing; political candidate selection Italy 116, 118
communication Britain 20–1 Conservative Party, Britain
Alleanza Nazionale, Italy 121–2 France 158–9 advertising 31
Alliance of Free Democrats, Germany 20, 69, 72 election campaigns 54–6, 57
Hungary 165, 170 Greece 21, 134, 137–8 organisation 51–4, 58–9
Alliance of Young Democrats, Italy 20–1, 116–18 use of professionals 15, 17, 49–50
Hungary 165, 166, 167–70, 172–4 Sweden 90 control 19–20
Americanisation 14–15, 28 see also image-makers; CPRC see Centre for Political
Britain 47, 52 personalisation of politics; Communication Research
Germany 70 politicians
Greece 129 cartel parties 39, 40 D’Alema, Massimo 115
Hungary 175 Carville, James 17, 129 De Gaulle, General Charles 146–7,
Sweden 91–2 catch-all parties 40 157, 159
Arena 02, 73 CDA see Christian Democratic dealignment 16, 17, 64, 67, 83
L’atelier de campagne (The Appeal debates see televised debates
campaign workshop), France 154 CDU see Christian Democratic Deferre, Gaston 146
audience targetting 22–3, 182 Union democracy 93–4, 172, 179–80, 181,
Avramopoulos, Dimitris 137 centralisation 17, 18 182, 184–7
Avriani 141 Germany 18, 69, 70–1 Democratic Corporatist Model 91
Greece 141 Democratici di sinistra (formerly the
Bacher, Gerd 69 Italy 18, 20, 113–16, 119 Communist Party), Italy 42, 112–13
Baladur, Edouard 152 Netherlands 108–9 dental cosmetics 146, 148
Begala, Paul 129 Sweden 86–7 deregulation
Belevingsmonitor 104–5 see also organisational change; Greece 127–8
Berlin republic 67 political parties Hungary 164
Berlusconi professionalism 116–18, Centre Party, Sweden 89 Sweden 91
122, 123 Centre for Political Communication see also commercialisation of the
Berlusconi, Silvio 17, 18, 22, 114–15, Research (CPRC), Sweden 86 media; media
116–17 Chirac, Claude 149, 153, 158 Diacron 116
Besancenot, Olivier 155, 156 Chirac, Jacques 149, 152, 155–6, Die neue Mitte (The New Centre),
black advertisements/propaganda 157–8 Germany 71
134 see also negative campaigns Christian Democratic Appeal (CDA), displacement 35–6, 37, 43
Blair, Tony 56 Netherlands 105, 107 DS party, Italy 119
Bongrand, Michel 146, 147 Christian Democratic Union of
Bourgeois Bohêmes (Bohemian Germany (CDU/CSU) 15, 66–7, 68, Efthimious, Petros 131
Bourgeois) 154 73–4 election campaigns 12–13, 17–18,
bribery city (Tangentopoli) 112 Christian Democratic Union, Italy 36
Bundesrat (German Federal Council) 111, 112 Britain 13, 17–18, 47, 54–6, 57, 60
74–5 Civitas 131 European Parliament 154–5, 184
Clarke, Charles 58 France 145, 148, 150–6, 158
Campaign and Communications clientelism 140, 141 Germany 13, 14, 23–4, 70–3
Directorate, British Labour Party Cofremca 148 Greece 129–37, 140–1
54–5 Colman, Prentis and Varley 51 Hungary 166–7, 171–2
The campaign workshop (L’atelier commercialisation of the media 22, Italy 116–17, 119
de campagne), France 154 64–5 Netherlands 105–8
campaigning Germany 22, 64, 65–6, 69–70 Sweden 81, 84–5
expenditure law (France) 150–3, Hungary 164 see also campaigning
157 see also deregulation; media electoral systems 20–2 Index

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