Page 192 - The Professionalisation of Political Communication Chaning Media, Changing Europe Volume 3

Political Communication.qxd 5/1/07 15:06 Page 191

Mitterand, François 145, 146, Britain 13, 42, 49–56, 58–9, 60 professionalisation; public
148–50, 158 Hungary 166–7, 169–70 information campaigns
Moatti, Serge 148 Italy 18 political deliberation 182
modernisation 10–11, 14–15, 28, see also centralisation; political parties
63–4 modernisation; political changing nature 27–8, 33, 34,
British Labour Party 32, 55, 56 parties; professionalisation 36–7, 41–3, 48–56
Hungary 14 outsiders 12–13, 19–20, 49 finances
Netherlands 108 Britain 56, 58 Britain 59–60
see also organisational change; Germany 69, 77 France 150–1
professionalisation Greece 130–1 Germany 70
Morris, Dick 17 Hungary 174 Greece 135
Mountfield working group 59 Italy 118 Netherlands 105, 106, 107
Mourousi, Yves 149 Netherlands 106 Sweden 88
Movement of Free Citizens (KEP), Sweden 87–8 influence 112
Greece 137 see also professionals membership 16–17, 180
Movimento Sociale, Italy 111 Britain 16
Müntefering, Franz 70 Pantayias, Giorgos 131 France 153
Papandreou, Andreas 130, 133, 139–40 Germany 16
Napolitan, Joe 17, 55 Papandreou, George 130, 131, 132, Hungary 16, 162
National Communication and 138 Italy 112
Information Service RVD partito azienda (company party), Netherlands 16, 99, 105
(Rijksvoorlichtingsdienst), Italy 116, 118 Sweden 9, 16, 83, 91
Netherlands 102, 104–5, 108–9 Partito Socialista, Italy 111 models and characteristics 27, 36,
negative campaigns Party of Democratic Socialism (PDS), 39, 40
Greece 134 Germany 67 and new technologies 27
Hungary 167, 169, 171, 174 party press system, Sweden 83 positioning 71–2
see also campaigning partyocracy (kommatikokratia), and professionals 13, 17–19,
The New Centre (Die neue Mitte), Greece 129, 136 37–8, 41–3, 48, 53–4, 59, 89–90
Germany 71 PASOK (Socialist Party), Greece 129, resources 87, 101–2
New Democracy, Greece 129, 131–2, 131–2, 133, 135, 137–8, 141 safe seats 20
135, 137–8 PDS see Party of Democratic weakening 16–17, 156, 158
new public 27–8 Socialism see also by individual party
new technologies 11 personalisation of politics name; centralisation;
Britain 55, 58 France 147–8, 157–9 organisational change;
and campaigning 31–5, 55, Germany 72, 73, 76 professionalisation
107 Greece 130 political systems 12, 16, 63–5, 181
Greece 134–5 Hungary 174, 176 France 158
Hungary 166 Italy 115 Germany 16, 66–7, 74–5
and political parties 27 Netherlands 107 Greece 128–129
see also internet/intranet use see also candidate selection; Hungary 161–2, 166, 175–6
news management 9–10, 33 image-makers; politicians Italy 16, 20, 111–13
Germany 75–6 Persson, Göran 81 Netherlands 16, 98–9
Greece 138, 139 persuasion, rationalisation of 10, Sweden 82, 92
Italy 113–16 23–4 politicians
Sweden 83–6 Pilhan, Jacques 149 and image-makers 42, 130, 148,
newspapers pillarisation 98–9 149
Greece 128, 135 Pilo, Gianni 116 and journalists 67, 76, 77, 163–4
Hungary 164 polispots 134, 136 media coverage 139–40
Netherlands 99 political communication 10–13, media skills 32, 38, 148
Sweden 83 27–9, 32–3, 42–3, 91–3, 108, 171, professionalisation 12–13, 38,
Noelle-Neumann, Elisabeth 68–9 185–6 181
Britain 59 and talk shows 135–6
O’Brien, Toby 51 and campaigning 74–6 telegenic 134
Offensive 98 71 centralisation 18 see also candidate selection;
opinion polls 31 France 146–50, 157–9 image-makers;
France 147, 155–7 Germany 74–6, 77 personalisation of politics
Greece 129, 136–8 Greece 129–30, 141 politicisation of media 65
Hungary 164–5 Hungary 164–7, 169, 172–4, 175–6 polls 9–10, 11, 33 Index
see also polls Italy 119–24 Britain 52
Orbán, Viktor 168, 170, 174 Netherlands 98, 100–5, 108–9 France 148 191
organisational change 18, 37–41 see also advertising; marketing; Italy 16, 116, 119