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efforts. For our example, Internet connectivity obviously has a huge customer impact.
                    ‘Easy to use quickly after I’ve learned it’ has relatively low impact. ‘Easy to learn’ is
                    dominated by one item: the user interface. These weights will be used to assess different
                    proposed upgrade designs and plans.

                    Each plan will be evaluated on each subcategory item and assigned a value depending
                    on how well it addresses the item. The values will be multiplied by the global weights
                    to arrive at an overall score for the plan. The scores can be rank-ordered to provide a list
                    that the process owner can use when making resource allocation decisions. Or, more
                    proactively, the information can be used to develop a plan that emphasizes the most
                    important customer demands.
                    Table 11 shows part of a table that assesses project plans using the global weights. The
                    numerical rating used in the table is 0 = No Impact, 1 = Some Impact, 3 = Moderate
                    Impact, 5 = High Impact. Since the global weights sum to 1 (100%), the highest possible
                    score is 5. Of the five plans evaluated, Plan C has the highest score. It can be seen that
                    Plan C has a high impact on the six most important customer demands. It has at least a
                    moderate impact on 10 of the top 11 items, with the exception of ‘Reasonably priced
                    advanced technical support.’ These items account for almost 90% of the customer
                    demands.

                             Table 11. Example of Using Global Weights in Assessing Alternatives

                                     Plan Customer Impact   Score   Intuitive interface   Download statements   Download investment   Hotlinks to spreadsheet   Free Internet patches   Great, free self-help  technical assistance on   Good documentation   Reasonably priced   advanced technical   Works well at 56K   Interactive tutorial







                            ITEM                 Online billpay   information   the Internet   support


                          GLOBAL WEIGHT 18.0% 15.5% 8.6% 8.6% 7.9% 7.8%  6.7% 5.3%   4.4% 3.2% 3.1%
                          Plan A     3.57    3     5    1    1   3    3      4   5      5    5   5
                          Plan B     2.99    1     1    1    3   3    5      5   5      5    5   5
                          Plan C     4.15    5     5    5    5   5    5      3   3      1    3   3
                          Plan D     3.36    3     3    3    3   3    3      3   5      5    5   5
                          Plan E     2.30    5     0    0    0   5    5      1   1      0    1   1

                    The plan’s customer impact score is, of course, only one input into the decision-making
                    process. The rigor involved usually makes the score a very valuable piece of
                    information. It is also possible to use the same approach to incorporate other
                    information, such as cost, timetable, feasibility, etc. into the final decision. The process
                    owner would make pairwise comparisons of the different inputs (customer impact
                    score, cost, feasibility, etc.) to assign weights to them and then use the weights to
                    determine an overall plan score. Note that this process is a mixture of AHP and QFD.





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