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8

                                                    Chapter






        Take Charge



        of Change










             n contemporary organizations, change has become a way of
      I      life. Companies are now operating in increasingly complex

             environments, with more competition, fewer resources, less
        time to market, higher customer expectations, increased regula-
        tion, more technology, and greater uncertainty. Organizations
        need to be flexible, innovative, cost-conscious, and responsive if
        they want to succeed, particularly in the global marketplace. As a
        result, managers at all levels need to be able to Take Charge of
        Change and lead their teams in directions that they may not have
        anticipated.
           First, leaders need to manage change by (1) systemically assess-
        ing the current situation that is driving the change, (2) designing
        the desired future of the organization in sufficient detail to allow
        for successful implementation of the change, and (3) developing
        a comprehensive master plan, along with subplans, that will
        enable the organization to make a smooth transition into the
        future. In addition, leaders need to be both symbolic and real
        champions of change while also running the day-to-day business.
        The leader’s areas of responsibilities in managing change are
        shown in Figure 8.1.





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