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8
Chapter
Take Charge
of Change
n contemporary organizations, change has become a way of
I life. Companies are now operating in increasingly complex
environments, with more competition, fewer resources, less
time to market, higher customer expectations, increased regula-
tion, more technology, and greater uncertainty. Organizations
need to be flexible, innovative, cost-conscious, and responsive if
they want to succeed, particularly in the global marketplace. As a
result, managers at all levels need to be able to Take Charge of
Change and lead their teams in directions that they may not have
anticipated.
First, leaders need to manage change by (1) systemically assess-
ing the current situation that is driving the change, (2) designing
the desired future of the organization in sufficient detail to allow
for successful implementation of the change, and (3) developing
a comprehensive master plan, along with subplans, that will
enable the organization to make a smooth transition into the
future. In addition, leaders need to be both symbolic and real
champions of change while also running the day-to-day business.
The leader’s areas of responsibilities in managing change are
shown in Figure 8.1.
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