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Take Charge of Change  255




        The Change Strategy Formula


        The change strategy is actually a formula for taking charge of
        change and looks like this:

                               D   V   P   R   C


        where D   demand, dissatisfaction, and desire for change
        V   the vision or model for the change
        P   the plan and process for the change
        R   resistance to the change
        C   results of the change


           When using the change strategy formula to Take Charge of
        Change, D, V, and P must be greater than R in order for C (change)
        to occur. In addition, the strategy elements to the left of R (resist-
        ance) are multiplied rather than added, which means that each of
        these elements—namely, D, V, and P—must be greater than zero
        in order for change to be achieved. If there is a vision and a plan
        for a change, but no one cares about the change effort (D   0),
        the change will have no support and will not take place.
           Similarly, a change effort may be based on a great deal of
        demand and dissatisfaction with the status quo (high D) and have
        a sophisticated plan and process (high P) for the change, but lack
        vision (V   0). In this case, people want to change and have cre-
        ated a plan and process to do so, but they do not know where they
        are going; thus, the change will not succeed.
           Having the ability to Take Charge of Change means that you are
        skilled in the following six competency components:


        1. Being a champion of change
        2. Understanding the current situation and developing the
           desire and demand for change
        3. Creating the change vision
        4. Managing the transition: developing and implementing a
           change plan and process
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