Page 297 - Culture Media Language Working Papers in Cultural Studies

286 NOTES TO PAGES 15–16

psychological responses of the audience to features within the text and relied on the
‘uses and gratification’ theory. Also, Arnheim looked at the content of daytime
radio serials in an attempt to identify features to which the audience responded.
Both these works are important starting-points for future research into the possible
identification which women may make to radio and television programmes, since
many of the features of the programmes analysed in Arnheim are common to the
present television series watched by the women in my study. My own work in this
study starts at a point where the audience selects from the given range of available
programmes. I have not been concerned, in this article, so much with how they
decode those programmes as with the structures which have mediated in their
choice of programmes. See H.Hertzog, ‘What do we really know about daytime serial
listeners?’, in P.F.Lazersfeld and F.N.Stanton (eds.), Radio Research 1942–43
(New York: Duell, Sloan and Pearce 1944); R.Arnheim, ‘The world of the daytime
serial’, in Lazersfeld and Stanton, Radio Research 1942–43.

Chapter 8
Introduction to Media Studies at the Centre

1 For an early counterposing of the two traditions, see L.Bramson, The Political
Context of Sociology (Princeton University Press 1961).
2 R.Hoggart, The Uses of Literacy (Penguin 1958). ‘Schools of English’ is reprinted
in Speaking to Each Other (Chatto and Windus 1970).
3 A.C.H.Smith, E.Immirzi and T.Blackwell, Paper Voices (Chatto and Windus
1975).
4 A.Shuttleworth, S.Hall, M.Camargo Heck and A.Lloyd, Television Violence:
Crime Drama and the Analysis of Content (CCCS 1974).
5 Trevor Millum, Images of Women (Chatto and Windus 1975).
6 The manuscript of Cure for Marriage was drafted by Stuart Hall on the basis of a
collection of seminar papers produced by the group (CCCS unpublished mimeo).
7 J.Halloran, P.Elliott and G.Murdock, Demonstrations and Communication
(Penguin 1970).
8 For an early analysis of the crisis in broadcasting, see Stuart Hall, ‘The external/
internal dialectic in broadcasting’, Fourth Broadcasting Symposium (University of
Manchester, Extra-Mural Dept. 1972).
9 Roland Barthes, Elements of Semiology (Cape 1977), and Mythologies (Cape
1972).
10 See the ‘Media’ issue, WPCS 3 (CCCS 1972), including S.Hall, ‘Determination of
news photos’, and Camargo Heck, ‘Ideological dimensions of media messages’.
See also articles on related themes in that volume by Rachel Powell, Bryn Jones,
Ros Brunt.
11 Stuart Hall, ‘Deviance, Politics and the Media’, in P.Rock and M.McIntosh (eds.),
Deviance And Social Control (BSA and Tavistock 1974); S.Cohen and J.Young
(eds.), The Manufacture of News (Constable 1973); S.Hall, ‘The structured
communication of events’, in Getting The Message Across (Paris: Unesco 1975);
and ‘Broadcasting and the state: the independence/impartiality couplet’,
unpublished paper to the International Association for Mass Communications
Research (University of Leicester 1976).