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446   Chapter Twelve

           Disadvantages. The simplicity of these designs is also their major
           flaw. The underlying use of two-level factors is the belief that mathe-
           matical relationships between response and factors are basically linear
           in nature. This is seldom the case, and many variables are related to
           response in a nonlinear fashion.
             Another problem of fractional designs is the implicit assumption
           that higher-order interactions do not matter, because sometimes they
           do. In this case, it is nearly impossible for fractional factorial experi-
           ments to detect higher-order interaction effects.


           12.5 Three-Level Full Factorial Design
                                                k
           The three-level design is written as a 3 factorial design. This means
           that k factors are considered, each at three levels. These are (usually)
           referred to as low, intermediate, and high levels, expressed numeri-
           cally as 0, 1, and 2, respectively. One could have considered the digits
            1, 0, and  1, but this may be confused with respect to the two-level
           designs since 0 is reserved for centerpoints. Therefore, we will use the
           0,1,2 scheme. The three-level designs were proposed to model possible
           curvature in the response function and to handle the case of nominal
           factors at three levels. A third level for a continuous factor facilitates
           investigation of a quadratic relationship between the response and
           each factor.
             Unfortunately, the three-level design is prohibitive in terms of the
           number of runs, and thus in terms of cost and effort.


                       2
           12.5.1 The 3 design
           This is the simplest three-level design. It has two factors, each at three
           levels. The nine treatment combinations for this type of design are
           depicted in Fig. 12.15.
             A notation such as “20” means that factor A is at its high level (2)
           and factor B is at its low level (0).


                       3
           12.5.2 The 3 design
           This design consists of three factors, each at three levels. It can be
           expressed as a 3 
 3 
 3   3 design. The model for such an experi-
                                        3
           ment is
                                                                      (12.14)
           Y ijk     A i   B j   AB ij   C k   AC ik   BC jk   ABC ijk   ε ijk
           where each factor is included as a nominal factor rather than as a con-
           tinuous variable. In such cases, main effects have 2 degrees of free-
           dom, two-factor interactions have 2   4 degrees of freedom, and
                                              2
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