Page 111 - Design for Six Sigma for Service (Six SIGMA Operational Methods)

Market-Perceived Price Profile: Luxury Cars Quality Scores Industry Comparison Customer’s Ratio (Ours/Competitor) Acura (Our Weight of Customer 1.0 means (ratio > Average Lowest, Business) (1 = Attributes Ratio Weight × “better than competitor”) Competitor Highest) 10 = 1

Table 5.4 Price Satisfaction Attributes Purchase price Trade-in allowance Resale price Finance rates Total Relative price ratio

90