Page 120 - Design for Six Sigma for Service (Six SIGMA Operational Methods)
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Ratio × 40 relative
Customer Weight × 34.8 = 0.87 27.6 20 12.3 = 94.7 price ratio
Quality Scores Relative Price Ratio 0.87 = 508/585 0.92 = 60/65 1.0 1.23
Printer B (Competitor’s Printer) $585 $65/year $235/year $101/year
Industry Comparison Printer A (Our Printer) $508 $60/year $235/year $124/year
Market-Perceived Price Profile: Printers Customer’s Weight of Attributes 100) (Total = 40 30 20 10 100
Table 5.7 Price Satisfaction Attributes Purchase price Service and repair Toner Paper Total
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