Page 119 - Design for Six Sigma for Service (Six SIGMA Operational Methods)

Industry Comparison Quality Scores Printer B Customer Relative Price (Competitor’s Printer A (Our Ratio Weight × Ratio Printer) Printer) × 40 34.8 = 0.87 0.87 = 508/585 $585 $508 27.6 0.92 = 60/65 $65/year $60/year 20 1.0 $235/year $235/year 12.3 1.23 $101/y

Market-Perceived Price Profile: Printers Customer’s Weight of Attributes 100) (Total = 40 30 20 10 100

Table 5.7 Price Satisfaction Attributes Purchase price Service and repair Toner Paper Total

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