Page 480 - Design for Six Sigma for Service (Six SIGMA Operational Methods)

438 Index

Benefits features, 192–193
in brands, 199 models, 193–194
in value, 50–51 value proposition in, 198–200
Best costs for functions, 163 loyalty, 204
Best value method, 50 name awareness, 204
Bias in surveys, 59 perceived quality, 205–206
Binomial distributions, 403–404 Budgets for surveys, 63
Black Belt members, 15 Buffer inventories in lean operation, 372
Blank columns and rows in quality function Buffers in DBR strategy, 424
deployment, 112–113 Burden overhead in cost visibility
Blessing in disguise principle, 270–271 analysis, 136
Blocking, process, 305 Business case in quality function
Boarding time in transportation deployment, 113
processes, 350 Business contradiction matrices, 290–297
Book center case study, 122–126 Business inventive principles, 255–283
Bottleneck resources, 414 Business requirements in define phase,
Box plots, 395–396 30–34
Boxes in IDEF0 process mapping, Business strategy changes with brands, 196
358–359 Buying behavior, 190–192
Brainstorming
in creative phase, 165 C
in design analyze phase, 45 Calm atmosphere principle, 280
in process design, 379 Capability in quality measures, 406
in process excellence, 311 Capability indices, 407–409
in quality function deployment, 123 Carrying capacity utilization, 348
in value engineering, 131–132 Case studies
Brands process management, 380–391
associations quality function deployment, 122–126
in brand equity, 206 value engineering
description, 201–202 automobile dealership construction,
product-related, 194–196 180–181
buying behavior with, 190–192 engineering department organization
definition, 187–188 analysis, 181–185
development of, 187–190, 206–207 Cause-and-effect diagrams
communication and marketing in, in process design, 45
222–223 in process diagnosis, 378
evaluation in, 223–225 Cellular manufacturing
implementation, 222–223 in lean operation, 372–373
key factors in, 207–210 in manufacturing process, 318–320
process overview, 210–212 Central tendency, measures of, 396–397
strategy analysis, 212–216 Champion members, 15
strategy development, 217–222 Change management, 427–429
equity, 203–206 Channel strategy, 222
identity of Cheap short-living objects principle, 274
brand as organization, 196 Checklist questions for surveys, 66
brand as person, 196–198 Checkout errors, 337
brand as product, 194–196 Checkout lines, 337
in brand development, 207–208 Chronological order for survey questions, 70
brand persona, 202–203 Classification in TRIZ, 230, 245–246
Davis’s brand image model, 200–203 Closed-ended survey questions, 65–67