Page 485 - Design for Six Sigma for Service (Six SIGMA Operational Methods)

Index 443

Hard brand associations, 206 Image in brand strategy self-analysis, 215
Harmful functions in TRIZ, 232 Image models, brand, 200–203
Hierarchy of needs, 54–55 Implementation
High-order functions in FAST, 150 in brand development, 222–223
High performance capability in DFSS in constraint theory, 421–427
design, 40 in process management, 303, 379–380
High-value zones in customer value maps, 91 of surveys, 65
Highest-order functions in FAST diagrams, 152 in value engineering job plans, 132, 176–179
Histograms, 394–395 Importance in quality function deployment
Holes principle, 276 calculations, 117–119
Homogeneity principle, 277 ratings, 108–109
House of quality, 105–106 Improvement in inventions, 228
How Much in quality function In-person interviews, 58–59
deployment, 110 In-person surveys, 73
Hows in quality function deployment, 107 Incremental costs in cost visibility
correlation, 109–110 analysis, 136
identification, 114–117 Independent functions in FAST diagrams, 154
importance calculations, 117 Infancy stage in technical system
quality characteristics, 124 evolution, 242
Information
I surveys for, 62–63
Ideal final result (IFR) in TRIZ in TRIZ, 237
calculating, 245 Information flow
in ideality, 238 in purchasing and supply processes, 353
as limit, 230 in value stream mapping, 365
Ideality in TRIZ Information phase in value engineering job
calculating, 245 plans, 133
elements of, 237–238 cost-function relationship in, 158–164
IDEF0 process mapping, 358–359 FAST diagram construction in, 154–158
Identification tasks in process mapping, 377 function analysis and evaluation in,
Identify, Design, Optimize, and Verify 150–154
(IDOV) procedure, 20 function determination in, 138–150
Identifying constraints, 421–422 information development in, 134–138
Identity Instrument design, survey, 64
of brands length, 71–72
brand as organization, 196 question order, 70–71
brand as person, 196–198 question types, 65–69
brand as product, 194–196 question wording, 69–70
in brand development, 207–208 Intermediary principle, 272–273
brand persona, 202–203 Interval-scale variables, sample size for,
Davis’s brand image model, 200–203 81–82
features, 192–193 Interval scales for survey questions, 67
models, 193–194 Interviewers
value proposition in, 198–200 bias in, 59
in TRIZ, 230 selecting and training, 64
IDOV (Identify, Design, Optimize, and Invention outside technology level,
Verify) procedure, 20 228–229
IFR (ideal final result) in TRIZ Inventive principles in TRIZ
calculating, 245 business, 255–283
in ideality, 238 contradiction table of, 284–289
as limit, 230 regular, 246–254