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M03_CHAF9601_04_SE_C03.QXD:D01_CHAF7409_04_SE_C01.QXD  16/4/09  11:09  Page 107





                                                                              Chapter 3 E-business infrastructure  107



                    Table 3.1   Key management issues of e-business infrastructure



                    Main issue                   Detail                       Where covered?
                    Which type of e-business applications  For example, supply chain  Chapter 5 sections on e-business
                    do we develop?               management, e-procurement, secure  services and stage models
                                                 online ordering, customer relationship  Chapters 7, 8 and 9 on specific
                                                 management                   e-business applications
                    Which technologies do we use?  For example, e-mail, web-based  This chapter introduces different
                                                 ordering vs EDI              technologies at different levels of
                                                                              Figure 3.1
                                                                              Chapter 4 discusses adoption of new
                                                                              technologies
                    How do we achieve quality of service  Requirements are: business fit,  Section on ISPs in this chapter
                    in applications?             security, speed, availability and errors  Chapter 11 on design
                                                                              Chapter 12 on implementation
                    Where do we host applications?  Internal or external sourcing and  Focus on ASPs section in this chapter
                                                 hosting?                     Managing partnerships section in
                                                                              Chapter 7 on SCM
                    Application integration      Integration of e-business solutions  Section on integrating information
                                                 with:                        systems into supply chain management
                                                 – legacy systems             in Chapter 6
                                                 – partner systems
                                                 – B2B exchanges and intermediaries
                    Which access platforms do we  Mobile access, interactive digital TV,  Focus on access devices in this section
                    support?                     e.g. CGI, Perl, Cold Fusion, ActiveX  in Chapter 12
                    Which development technologies and
                    standards do we use?
                    How do we publish and manage  How are content and data updated so  Web content management, blogs and
                    content and data quality?    that they are up-to-date, accurate,  feeds are introduced in this chapter and
                                                 easy to find and easy to interpret?  in more detail in Chapters 11 and 12
                    How do we manage employee access  Staff can potentially waste time using  Covered in Chapter 11 in Focus on
                    to the Internet?             the Internet or can act illegally  e-business security
                    How do we secure data?       Content and data can be deleted in  Safeguards are described in Chapter 11
                                                 error or maliciously





                    Real-world E-Business experiences       The Econsultancy interview

                                      Random House’s Ros Lawler on widgets, virtual worlds and Web 2.0

                                      Context
                                      This interview describes how a book publisher has to assess new technology options for
                                      digital for their relevance to be incorporated into the infrastructure of their web site. It
                                      incorporates the concept of atomization or the distribution of site features on other parts
                                      of the web based on components such as widgets that are integrated into their site.
                                      Q. Where can you reach readers online nowadays? What are the key trends in
                                      their online behaviour?
                                      Ros Lawler, Random House: Where can’t you reach readers online would be an easier
                                      question to answer!
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