Page 20 - Effective communication Skills by Dale King

in a position at some point where they have to persuade somebody of

something. If you never face another need for persuasion but one, then most
are going to need to be able to persuade an employer to hire them.

Salespeople use persuasion to get people to buy their things. Politicians
persuade to get votes. Con artists persuade to get people to fall for their scam.
Persuasion plays a large role in almost every human action. A kid could
persuade their teacher to let them make up a test. Somebody could persuade a
significant other to marry them. You could also persuade a person to do

something good. In fact, if I asked you to find something that doesn’t require
some persuasion, you would find it pretty hard.

Practice Persuasion

Anybody is able to practice persuasion. But not everybody will find it as

easier as some. There are some who are naturals at convincing others to do
things. If it isn’t a natural skill, it can be improved.

1. First off, you need to get a feel for how hard it is going to be to
win somebody over. Researchers have discovered many factors
that can go into influence how easy a person can be convinced of
something.

a. Groups – If a person is part of a group, then they will be
harder to convince them of something that goes against
the majority of the group. Being loyal to a group helps
to strengthen a person’s resolve to stick with their
beliefs.

b. Self-esteem – If a person has low self-esteem, then they
will be easier to convince. This may be because they
value other people’s opinions more than their own.

c. Aggression – If a person doesn’t like to show
aggression, then they are easier to convince. They may

feel uncomfortable, but because they aren’t likely to
show any type of aggression, they aren’t going to
challenge what you have to say.

d. Depressive Tendencies – Research has found that a
person who is often depressed tends to be easily