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4386.book  Page 301  Monday, November 15, 2004  3:27 PM
                                                                                      E-MAILING IMAGES  301



                  Figure 9.13
                  The 4-Up tab in the Save
                  For Web dialog box


























                    TIP  If your e-mail recipient is technologically savvy, post a high-res image on your FTP site and have
                       them download it. Exchanging data is a nonissue with technical people.


                    Choosing a Compression Format
                    The Save For Web dialog box allows you to compress images in three major graphics formats: Graphics
                    Interchange Format (GIF), Portable Network Graphics (PNG), and Joint Photographic Experts Group (JPEG
                    or JPG). Each format has its strengths and weaknesses:
                       GIF images are best for images with a few flat colors, such as pictures of text or simple graphics. GIF
                       images use Lempel-Zif-Welch (LZW) lossless compression, so there is no degradation in image quality
                       and small file size. GIF images can be compressed more by including fewer indexed colors. In addi-
                       tion, GIF images can preserve transparency but not alpha channels. Note that the GIF image format is
                       proprietary.
                       PNG images were developed as a free alternative to GIF. Lossless PNG images are superior to GIF, es-
                       pecially in the 24-bit version that supports greater color depth and anti-aliased transparency. Older
                       browsers do not support PNG images so it is a judgment call to use these images as you may be exclud-
                       ing some people.
                       JPEG images are best used to display photographs or other continuous tone images on the Web. They
                       use lossy compression that sacrifices image quality for smaller file size. Highly compressed JPEG files
                       have smaller sizes and lower image quality.
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