Page 389 - Hydrocarbon Exploration and Production Second Edition
P. 389

376                                Risk Analysis for Major Capital Investments in Projects


          within and outside the company. Stakeholders may include
            company management, employees and shareholders
            government and regulatory bodies (national and local)
            partners
            neighbours
            NGOs, for example environmental, human rights
            financial institutions (e.g. World Bank)
            suppliers and contractors
            competitors.
             Primary stakeholders are those who are directly affected by a project, while
          secondary stakeholders are those not directly affected by the project, but who may
          have an influence, interest or expertise to offer. Identification and classification of
          the stakeholders can help to prioritise their involvement and identify opportunities
          for potential collaboration or partnership.
             It is worthwhile considering these stakeholders and plotting them on the
          following chart in order to develop a strategy for managing the opportunity or risk
          that they might represent (Figure 15.12).
             The y-axis is a measure of the degree of interest the stakeholder has and the
          support (above the centre line for positive support, and below the centre line for
          opposition). The x-axis is the degree of influence that they hold, increasing to the
          right.
             Those in the top right corner are on your side, and their support is assumed to
          be guaranteed. Those in the bottom right hand corner are deadly opposed and may
          not be influenced. It is those in the middle areas whose support needs to be






                                                           communication



                                          ogranisation
             support

             x
             interest                                  Influence


                                                 communication







          Figure 15.12  Stakeholder analysis plot.
   384   385   386   387   388   389   390   391   392   393   394