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Maintenance and Benchmarking Reliability   249

                   and retrieve the measurement data are expensive. Everyone involved must be moti-
                   vated to accurately and consistently collect data, and then to use the information.
                     Using the information can involve the cost of establishing a data utilization func-
                   tion with dedicated people. Measurement values and costs are high, and management
                   must accept the associated values and costs. Everyone is looking for the quick and
                   inexpensive answer. Therefore world-class measurements are attractive. The process
                   is simple and inexpensive, but the results are questionable.
                     True benchmarking  is even more involved and costly. Once an operation knows
                   what it wants to measure, it needs to collect internal data and compare like data with
                   its benchmarking partners. There are collection costs and costs to locate benchmark
                   partners, as well as costs of  travel to the benchmark partners’ operations to collect
                   the required data. Data must then be analyzed and new approaches determined. All
                   these procedures take time and money-more  than management usually understands
                   and wants to expend.
                     In spite of  the perceived high measurement costs, the resulting benefits are high
                   and the payback period  is short. Wise enterprises  seek out benchmarking  partners
                   and  share data. Without the measurement  road  map, the business  direction  is not
                   known until it is too late to adjust.

                                      Organize to Manage Reliability*

                     An analysis of maintenance costs in hydrocarbon processing industry (HPI) plants
                   has revealed that attitudes and practices of personnel are the major single “bottom
                   line” factor. In reaching this conclusion a world-renowned benchmarking organization
                   examined comparative analyses of  plant records over the past decade. They learned
                   that there was a wide range of performance independent of refinery age, capacity, pro-
                   cessing complexity, and location.  Facilities of  all extremes in these attributes are
                   included in both high-cost and low-cost categories. Those in the lowest quartile of per-
                   formance posted twice the resource consumption as the best quartile. Furthermore,
                   there was almost no similarity between refineries within a single company.

                   The Record. Figure 4-3 illustrates rising profitability during 1986-1988 because of
                   market conditions. As the militaries mobilized into the Arabian Gulf in  1990, profits
                   climbed sharply. By  1992, margins relaxed somewhat to pre-war levels. But if we
                   look at trend data of a constant trend group of 68 refineries, the picture is different.
                   From the top curve in Figure 4-3, we note that the difference in profitability between
                   the highest and lowest quartiles was about 5% in  1986. But by  1992, the gap had
                   widened to  12%. This divergence is not merely an industry average phenomenon. It
                   is clearly  a difference  in performance  of  two groups, which  is not  related  to the
                   industry average performance.
                     Similar performance differences can be found in industry maintenance data. Fig-
                   ure 4-4 portrays  a six-year trend of maintenance cost for the same trend group of
                   refineries. The data represent  total  annual refinery  maintenance costs per  unit  of
                   *Adapted by permission of R. Ricketts, Solomon Associates, Inc. Dallas, Texas. From a paper pre-
                    sented at the 1994 NPRA Maintenance Conference, May 24-27,  1994, New Orleans, LA.
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