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A CASE STUDY OF THE PRACTICE OF SUSTAINABLE SUPPLY       241

              implying they are able to observe trends in these metrics and set informed
              improvement goals. The vast majority of those who provided partial data or
              did not respond were simply not yet measuring or reporting these measures.
              In April 2011, a revised scorecard was launched via webinar to approximately
              600 suppliers (http://pgsupplier.com/) and completion of the sustainability
              scorecard is now factored into supplier ratings. Supplier responses for envi-
              ronmental sustainability are integrated with metrics for commercial, opera-
              tional, relationship and innovation-related performance indicators also used
              in P&G's annual supplier rating process.
                The supplier sustainability scorecard results are presented below for its first
              two years of use: 2010 (360 companies) and 2011 (500 companies) - part of the
              2011 data are still being collected and analyzed. Results appear very similar
              between the two annual samples, and are shared in sections to highlight dif-
              ferent aspects to the scorecard and evolving sustainable supply management
              system.
                P&G's suppliers and agencies reported at different scope levels in both 2010
              and 2011. In 2010,10% (32 companies) of those who reported had the capability
              to isolate sustainability data specific to P&G (Customer) production or services
              only, while 40% (124 companies) could report based on their Sites related to the
              materials or services purchased by P&G. 50% (153 companies) reported their
              Corporate totals. The scope split for 2011 was about the same. Notably, the
              companies that could report at the P&G scope had an overall mean improve-
              ment across all metrics of 12.2%, based on production intensity. In contrast,
              companies that reported at the Site level had overall 8.1% mean (intensity),
              and those reporting at the Corporate level had 3.6%. It appears that as compa-
              nies focus on their ability to track with greater precision, they realize greater
              improvements across the areas in the scorecard.
                Three aspects to this different reporting scope are important to understand.
              First, Customer-specific data are on the scale needed to develop life cycle
              inventories (LCIs). It is ultimately this scale of data that will be used by P&G's
              LCA practitioners to build more accurate models that guide sustainable prod-
              uct development. Secondly, this 10:40:50 split gives insight into the level of
              specificity that different data systems can achieve for each supplier or agency
              at this point in time. In other words, this split implies that 10% of companies
              are capable of delivering new LCIs readily, whereas 40% may have to invest
              significant time and money to create systems to develop LCIs. 50% of compa-
              nies might not be able to provide LCIs and contribute to LCAs at this point.
              Finally, this split may also by influenced by suppliers trying to protect data
              that could be used to renegotiate pricing; in theory, some kinds of customer-
              specific information could be modeled to estimate production costs relative
              to buyer price. It is due to this legitimate concern and respect for P&G's sup-
              plier partners business confidentiality that the scorecard metrics have been
              designed with the flexible scope.
                The metrics used allow the scorecard to be flexible enough to apply to any
              industry. As Figure 10.3 illustrates, scorecard respondents represented all
              industries - from capital and chemicals, to external manufacturing, packaging,
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