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624 Index

Stylehive, 420 Vertex Pharmaceuticals, 447, 448 on Facebook, 188
Summit Electric Supply, 396-398 Vertica Systems, 512 geoadvertising, 432, 433
Sun Microsystems, 207, 209, 220, 500 Vestas, 261-262 mobile advertising, 170, 433-434
Sunbelt Rentals, 40 VEVO, 412 See also marketing; online marketing
SunGard Availability Services, 344 Virgin Entertainment Group, 297 advertising exchanges, 424
Sybase, 208 Visa, 158, 171 advertising networks, 424
Symantec, 296, 329, 350, 355 advertising revenue model, 416, 418
Symphony Consulting, 557 W AdWord (Google), 418
Wachovia, 93 AeroScout MobileView (software), 277
T Wall Street Journal, 129, 390, 419 Afaria (Sybase), 213
T-Mobile, 140, 145, 307 Walmart Inc., 42, 43, 44, 109, 126, 128, 139, 154, affiliate revenue model, 420
Taco Bell, 502 311, 312, 333, 434, 499, 517 affiliate Web sites, 420
TAL Apparel Ltd., 44 Walmart.com, 414, 434 "agency pricing" model, 148
Target, 43, 109, 110 Wedbush Securities, 296 agency theory, 120, 142
Tasty Baking Company, 371 WellPoint Inc., 480 agent-based modeling, 473
Tata Consultancy Services, 479-480 Western Digital, 208 agile development, 544, 549
Technodyne, 587 Westinghouse Electric Co., 578-579 AI. See artificial intelligence
Telus, 71, 72 Wi-Fi Alliance, 349 airline industry, 77, 249
Teva, 547 Wizards of the Coast, 15-17 Altair 8800 (computer), 117, 197
Texas Instruments (TI), 117, 15-4 World Bank, 453 Amazon Kindle, 75, 174, 210
ThisNext, 420 World Wide Web Consortium (W3C), 221, 306, Amazon Kindle Fire, 319
Thomas Cook France, 390-391 314 Amazon Relational Database Service (Amazon
ThomasNet.com, 263 WorldCom, 339 RDS), 249
3M, 42 Wrigleyville Sports, 427 Amazon SimpleDB, 249
TicketDirect, 249 Amazon Stores, 437
Time Warner, 288, 297 X Amazon Web Services, 215, 249
TJX, 334 Xanga.com, 304 ambient data, 340
Tofino Security, 336 America Online (AOL), 168, 174, 413, 422
Tonka, 15-17 Y American Standard Code for Information
Tower Records, 117 Yahoo!, 129, 140, 152, 166, 168, 177, 210, 224, Interchange. See ASCII
Toyota, 123 256, 300, 302, 304, 305, 413, 434 analytic platforms, 256-257, 268
Tumblr, 36, 416, 420, 425, 426 Yelp, 420, 428, 443, 444 analytical customer relationship management,
Twitter, 36, 89, 97, 210, 297, 304, 305, 329, 381, YouTube, 168, 296, 389, 426, 434, 548 386
389, 402, 416, 425, 426, 427, 428, 433, 434, Analytics App, 39
Z
548 Android apps, 432
Zagat Surveys, 443-445
TypePad.com, 304 Android mobile devices, 36, 39, 434
Zagat.com, 444
Tyson Foods, 154 Android operating system, 173, 205, 207, 225,
Zillow.com, 225
318, 319, 328
U ZipRealty, 225 Android smartphones, 53, 170, 174, 210, 307,
UBS Financial Services, 462 Zynga, 234-235, 512-514 330, 428, 434
UGG Australia, 547 antispyware software, 348
Unilever, 342 antivirus software, 348, 357
United Airlines, 525 Subject Index Apache Hadoop, 208, 255-256, 261
United Parcel Service (UPS), 36, 44, 50, 51, 52, Apache HTTP Web server, 219
53-54, 74, 76, 133, 389 Apache Open for Business (OFBiz), 388-389
A
Universal Music, 331 Apache OpenOffice, 219
A4 and A5 processors (Apple), 216
University of Pittsburgh Medical Center APL (programming language), 540
acceptable use policy (AUP), 342
(UPMC), 232 Apple A4 and A5 processors, 216
acceptance testing, 530
UPS Supply Chain Solutions, 379 Apple FaceTime, 93
access, equal access to information and
Uptake, 401 Apple iAd platform, 434
computing, 182
U.S. Consumer Product Safety Commission Apple iOS, 205, 207, 208, 318, 473, 546
Access (Microsoft), 246, 250, 251, 540, 15-18
(CPSC), 264 Apple iPad, 36, 39, 43, 110, 127, 173, 207, 208,
accountability, 156, 160
U.S. Copyright Office, 331 210, 220, 225, 319, 415, 428, 473
accounting practices, and international
U.S. Department of Commerce, 165 Apple iPhone, 36, 39, 40, 43, 53, 127, 140, 170,
information systems, 15-8
U.S. Department of Defense, 335 173, 175, 207, 208, 210, 225, 292, 307, 318,
active RFID tags, 311
U.S. Department of Homeland Security, 305 355, 415, 428, 431, 434, 473, 546
ad networks, 422
U.S. Department of Justice, 331, 332 Apple iPod, 43, 123, 127, 173, 415
Adaptive Server Enterprise (Sybase), 208
U.S. Federal Highway Administration, 453 Apple iPod Touch, 110, 207, 208
additive manufacturing, 459
U.S. Federal Trade Commission, 163, 338 Apple iTunes, 43, 75, 123, 129, 173-174, 403,
adhocracy, 118
U.S. Internal Revenue Service, 76 411-412, 415, 419
administrative controls, 341
U.S. National Institute of Standards and Apple Macintosh OS, 205
AdMob platform (Google), 434
Technology (NIST), 214 Apple Safari, 220
Adobe Connect, 94
U.S. National Marine Fisheries Service, 500 application controls, 340, 357
Adobe Creative Suite, 209
U.S. Pharma Corp., 477 application development, 544-546
Adobe Dreamweaver, 437
U.S. Social Security Administration, 76 application generator, 540
Adobe InDesign, 437
U.S. Veterans Affairs Department (VA), 334 Application layer, 284
AdSense (Google), 167, 418
USAA, 547-548 application proxy filtering, 348
Advanced Planning and Optimization (APO)
USAData, 185 application servers, 200
system (SAP), 368
application software packages, 540, 541-542,
V advertising 549
Verizon, 44, 117, 140, 209, 279, 434 advertising networks, 424
"blast and scatter" advertising, 424
MIS13_Index global.indd I624 1/17/2013 2:34:22 PM