Page 266 - Sport Culture and the Media
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INDEX ||  247


                         male dominance                    McQuail, D., 24, 25
                           sexual imagery of sportsmen, 154,  Meacham, S., 201, 209
                             158–64                        Mean Machine (film), 199–200
                           in sports journalism, 44–5, 47, 57  media
                           in sports and media organisations,  ethics versus business, 26–7
                             93–4                            relationship with sport, 5, 8, 12–13,
                           see also gender-bias; sexual       31–3, 212–13
                             discrimination; sexual equality;  and sports culture, 24
                             women, discrimination           see also broadcasting; mass media
                         Manchester United                 media ownership, of sports teams, 78,
                           use of Internet, 207               82–3, 105, 106–8
                           ownership bid by Murdoch, 82    media sport, as a commodity, 73–4
                         Marcus, N., 40, 67, 201           media sports speak, 118, 121–2
                         marginalization                   media sports texts, 3, 5–6
                           of countries in commentary, 125   dynamic changing quality, 201–2
                           of women in sport photography,    as an economic commodity, 69–70,
                             146–7                            74
                         Mariano, G., 208                    effects of communications technology,
                         marketing                            210
                           of sports events, 69              and Internet, 209
                           using sexual attractiveness, 94–5  and mediatization in postmodern
                         markets for sport, 77–8, 86, 87      society, 121–2
                           influence on media developments, 211  production process, 39
                           media response to, 92             styles and types, 117–18
                         Markula, P., 139, 146, 157          influence of television genres, 189
                         Marquesee, M., 169                  see also print sports texts; sports
                         Marx, K., 19                         photography; sports television
                         Mason, D.S., 180                  mediatization, 121–2
                         mass manipulative model of sports media,  mega sports events
                             34                              broadcasting, 90
                         mass media                          broadcasting rights, 69, 74
                           and advertising, 28–9           Meher-Homji, K., 133
                           content filling, 29              men
                           development, 24–31                educational background of sports
                           ethical responsibility of public   journalists, 60
                             broadcasting, 27                predominance in sports journalism,
                           philosophy of public interest, 28  44–5, 47, 57
                           see also broadcasting; media      sexual images in sports media
                         Matrix (film), 201                    photography, 154, 158, 168
                         May, Norman (commentator), 123      as sports viewers, 181
                         McCarthy, M., 100, 101              see also male dominance
                         McCathie, A., 107, 108            Men in Black (film), 191
                         McClure, G., 111                  Mercer, K., 166
                         McDonald, I., 127                 Messner, M.A., 146, 153
                         McGovern, P., 106                 Mike Bassett: England Manager (spoof
                         McGuane, T., 36, 129                 documentary), 200
                         McHoul, A., 123                   Millar, S., 100
                         McIlvanney, Hugh (sports          Miller, T., 29, 32, 56, 68, 72, 81, 85, 94, 99,
                             correspondent), 61, 62           101, 104, 106, 109, 110, 123, 148, 150,
                         McKay, J., 4, 47, 66, 69, 72, 77, 85, 93, 94,  151, 152, 154, 160, 162, 164, 165, 168,
                             98, 110, 142, 147, 168, 169, 181  181, 190, 191, 193
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