Page 267 - Sport Culture and the Media

248 || SPORT, CULTURE AND THE MEDIA

Milmo, D., 33, 105 non-rights holders, broadcasting at mega
miniature cams, 205 events, 76
tagging, 208 Norris, C., 93
minority sports, broadcasting, 88–9, 90 Novak, M., 72
mobile phones, viewing sports events, 177, Nunn, S., 197
210
modernity, 70 O’Donnell, H.
Modleski, T., 180 Olsen, Lisa, 57
Moller, M., 98 Olympic Games
Montgomery, M., 118 ancient, 13
Moore, D., 89 audience figures, 103–4
Moore, M., 76 Berlin, 1936, 23
Morley, D., 175 black power victory protest in Mexico,
Motson, John (commentator), quotation, 142
126 use in advertising, 168
Mowbray, M., 91 broadcasting rights, 74–6
Much Wenlock, Olympian Games, 16 corruption scandal, 137, 213
Murdoch, Rupert, 79–80, 81–3, 85, 100 economic aspects, 74–7
Murdock, G., 27, 95, 113, 125 opening ceremony commentaries,
Murphy, D., 52 125–6
mythology of sport, 92–3 philosophy, 16–17
rights holders, 76
narrative style scheduling of Summer and Winter
of quality sports print texts, 139 events, 77
of sports interpretation through media, effect of tape-delay on US viewing, 84
178–9 Olympic truce, 17
of sports television, 172, 190 on-line broadcasting see Internet,
national competitions, 77 broadcasting
nationalism one-day cricket, 183
patriotic identification by Ono, K.A., 165
commentator, 123 Optus, 80
role of public media, 23, 29 O’Regan, T., 86
through sports events, 55 organised sport, views of, 56
xenophobic narrative in commentary, O’Riordan, B., 101, 102, 105
178–9 Orwell, G., 22–3
Ndalianis, A., 164 out-of-home viewing, 177
negativity, in print sports texts, 133 see also large screen television
Network Seven (Australia), 80
network television, 74–86 Packer, Kerry, 79–80, 98, 183
see also free-to-air broadcasting Palmer, J., 132
Network Ten (Australia), 76, 80 Paralympics, broadcast coverage, 209
netzines, 206–7 Park, H.S., 23
News Corporation, 81 patriotism see nationalism
newsgroups, 206 pay-per-view television, 79, 81, 87–8
newspapers as alternative to live attendance, 173
development, 25–6 collapse of companies, 105
and sport, 31, 90 on Internet, 209
tabloid/broadsheet split, 60–3 Pedersen, P.M., 147
see also broadsheet newspapers; sports personification, in print sports texts, 133
journalism; tabloid newspapers Peterson, R., 30
Nisbet, R., 15 Philo, G., 157