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Research Methodology • 285
consistently with those in column one (although slightly lower at 3 to 5
strengths). Column 3 represents a measure of employee satisfaction. This 12-
item index also follows a consistent trend. The insights from our original
research were that “The key to developing great leadership is to build
strengths.” We noted that building strengths created a substantial positive
impact on overall leadership effectiveness. This later research provides even
more evidence for that claim.