Page 193 - The Six Sigma Project Planner

• I want to be able to upgrade over the Internet.
• I want to manage my stock portfolio and track my ROI.

• I’d like to have the reports I run every month saved and easy to update.
• It’s a pain to set up the different drilldowns every time I want to analyze my
spending.
• It’s clunky to transfer information between DollarWise and Excel.
• When I have a minor problem, I’d like to have easy-to-use self-help available on
the Internet or in the help file.
• When it’s a problem I can’t solve myself, I want reasonably priced, easy-to-reach
technical support.
• You should make patches and bug fixes available free on the Internet.

The first step in using this laundry list of comments is to see if there’s an underlying
structure embedded in them. If these many comments address only a few issues, it will
simplify the problem of understanding what the customer actually wants from the
product.
While there are statistical tools to help accomplish this task (e.g., structural equation
modeling, principal components analysis, factor analysis), they are quite advanced and
require that substantial data be collected using well-designed and thoroughly tested
survey instruments. A simple alternative is to create an affinity diagram, which is a
simple procedure used to identify groupings of similar items. After creating the affinity
diagram, the following structure is identified:
1. “Easy to learn.”

1.1. I want the installation to be simple.
1.2. I want an interactive tutorial to help me get started.
1.3. I want printed documentation.

1.4. I want the user interface to be intuitive.
2. “Easy to use quickly after I’ve learned it well.”
2.1. I like shortcut keys so I don’t have to always click around in menus.

2.2. I’d like to have the reports I run every month saved and easy to update.
2.3. It’s a pain to set up the different drilldowns every time I want to analyze my
spending.
3. “Internet connectivity.”
3.1. I use the Internet to pay bills through my bank. I’d like to do this using
DollarWise instead of going to my bank’s Web site.
3.2. I only have a 56K connection and DollarWise is slow on it.

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