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3, PHOTO-ORIENTATION BY PHOTOISOMERIZATION                                 gj


               were done by recording the transmitted light of a probe propagating
               perpendicular to the sample and polarized at the magic angle, - 54.7 degrees,
               from the vertically polarized pump, so as to eliminate anisotropy contribu-
               tions to absorption changes. The extent of cis concentration, i.e., the a value,
               found at 488 nm for PUR-1 and PUR-3 are 0.158 and 0.077, respectively.
               The extinction coefficients are also given in Table 3.2.
                   For all Azo-PURs, the quantum yields of the forth, i.e., trans-^cis, are
               small compared to those of the back, i.e., cis~>trans, isomerization—a feature
               that shows that the azo-chromophore is often in the trans form during
               trans«-»cis cycling. For PUR-1, trans isomerizes to cis about 4 times for every
                10(30 photons absorbed, and once in the cis, it isomerizes back to the trans
               for about 2 absorbed photons. In addition, the rate of cis—>trans thermal
                                              1
               isomerization is quite high: 0.45 s" . Q~l shows that upon isomerization, the
               azo-chromophore rotates in a manner that maximizes molecular nonpolar
               orientation during isomerization; in other words, it maximizes the second-
               order Legendre polynomial, i.e., the second moment, of the distribution of
               the isomeric reorientation. Q~l also shows that the chromophore retains full
               memory of its orientation before isomerization and does not shake
               indiscriminately before it relaxes; otherwise, it would be Q~Q. The fact that
               the azo-chromophore moves, i.e., rotates, and retains full orientational
               memory after isomerization dictates that it reorients only by a well-defined,
               discrete angle upon isomerization. Next, I discuss photo-orientation processes
               in chromophores that isornerize by cyclization, a process that differs from the
               isomeric shape change of azobenzene derivatives.



      3.6 PHOTO-ORIENTATION OF PHOTOCHROMIC SPIROPYRANS AND
      DiAKfLETHENES

               Most optically induced reorientation studies have focused on azo-dye-con-
               taining materials; studies of the light-induced orientation of chromophores
               other than azobenzene derivatives and azobenzene-type molecules have rarely
               been reported. It will be shown that it is possible to individualize photo-
               oriented isomers of diarylethene and spiropyran derivatives in thin films of
               PMMA. Such photochromic chromophores have been extensively studied,
                                                        32 34
               not only from a photochemical point of view, ""  but also for use in near-
                                                          35  37
               field and three-dimensional optical data storage, ""  and for photo-assisted
                                                  38
               poling and hyperpolarizability switching.  Photoisomerization of diaryiethenes
               and spiropyrans is different from that of azobenzene derivatives. The photo-
               isomerization of the former two leads to reversible ring closing (photo-
               cyclization) and opening, and their apparent photo-orientation changes sign
               for the UV versus the visible photochemical transition bands, a feature that is
               due to the perpendicular UV and visible transitions in the B isomer. The
               photo-orientation processes of both isomers of each of the diarylethene
               and spiropyran chromophores studied will be separated by using polarized
               LTV-vis and real time dichroism spectroscopies and by taking advantage of the
               natural spectral differences exhibited by the photoisomers in the UV-vis
               region.
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